Articles — Insights for D2C E-commerce Growth
Practical tips and strategies for D2C e-commerce growth.
- Branding is not a feeling, it's data
Many D2C brands build their brand based on gut feeling. Nice colors, a logo that 'feels right'. But the strongest brands let data decide. Here's how.
2025-10-15 | Robin de Wildt | 7 min - Creative hooks that convert: why data beats your gut feeling
The first three seconds of your ad determine everything. But which hook works best? Not what you think, but what the data shows. A framework for systematic testing.
2025-11-12 | Robin de Wildt | 8 min - How to build a D2C brand identity that sells, not just 'looks good'
A beautiful brand doesn't necessarily sell. A strong brand does. The difference? Data. How to build a brand identity that doesn't just stand out but also converts.
2025-12-10 | Robin de Wildt | 7 min - Visual storytelling for D2C: how your product should look online
Your product is amazing. But if you don't showcase it properly, nobody will know. On product photography, video, and visual consistency that actually converts.
2026-01-14 | Robin de Wildt | 7 min - Stop guessing: why data-driven marketing is no longer optional
You feel that a campaign is performing well. You think your audience wants to see this. You hope the season cooperates. But feeling, thinking, and hoping are not a strategy.
2026-02-06 | Robin de Wildt | 8 min - Why 90% of D2C brands allocate their Meta Ads budget wrong
Most e-commerce brands spend thousands of euros per month on Meta Ads without knowing if their campaign structure actually works. In this article, we explain where things systematically go wrong.
2025-12-03 | Bas Lens | 7 min - TikTok Ads for e-commerce: from reach to actual revenue
TikTok is no longer just a platform for dance videos. For D2C brands, it's a serious sales channel with lower CPMs and higher engagement than Instagram. But how do you turn views into revenue?
2025-12-17 | Bas Lens | 7 min - Server-side tracking explained: how to maintain control of your data in 2026
With the disappearance of third-party cookies and stricter privacy regulations, server-side tracking is becoming essential. But what exactly is it, and how do you implement it without data loss?
2026-01-07 | Bas Lens | 8 min - How AI is permanently changing the playing field in digital marketing
AI is no longer a buzzword. From creative production to campaign optimization: brands that use AI smartly have a concrete advantage. But how do you do that without losing your brand identity?
2026-01-21 | Bas Lens | 7 min - Klaviyo vs Mailchimp: which email tool is right for your webshop?
Email marketing is the most profitable channel for e-commerce. But choosing the right platform makes all the difference. We compare Klaviyo and Mailchimp on the points that matter.
2026-01-30 | Bas Lens | 8 min - The ideal Meta Ads funnel for D2C e-commerce
A well-built funnel is the difference between profitable advertising and throwing money away. We show you how we set up a Meta Ads funnel that scales for our clients.
2026-02-04 | Bas Lens | 8 min - Pinterest Ads: the most underestimated channel for e-commerce
While everyone focuses on Meta and TikTok, Pinterest is quietly building an advertising platform that delivers D2C brands up to 40% lower acquisition costs.
2026-02-11 | Bas Lens | 7 min - From startup to scale-up: the growth phases of a D2C brand
Every D2C brand goes through the same growth phases, but each phase requires a different marketing strategy. We explain which approach works in which phase.
2026-02-18 | Bas Lens | 8 min - Why the traditional agency model no longer works for D2C
Account managers, monthly reports, and reactive optimization: the traditional agency model is built for a world that no longer exists. Time for a different approach.
2026-02-25 | Bas Lens | 7 min