Online advertising
Online advertising
Online advertising specialists
As an allround agency we are well acquainted with the full scope of digital marketing. But… when it comes down to online advertising, we really master our job.
We have been running campaigns for quite some years now, both domestic and internationally. We have learned after hundreds of millions of ad impressions that a successful campaign requires a lot of attention. If you keep a close eye on the results, you will eventually learn:
- What your most lucrative audience looks like
- Which content performs best
- How to target potential customers in every step of the ecommerce funnel
- That every ad platform has a distinct part to play in the customer journey of your target audience
Multi-layered retargeting
Retargeting is one of the most effective techniques in online marketing. Consumers conduct extensive research before they make a purchase nowadays. Showing an ad only once is not enough to keep your brand top-of-mind with potential customers.
Retargeting enables you to reach an audience that have already showed interest in your brand with a follow up message. People who already visited your website for example, clicked on your ad or one of your social media posts. We divide these warm audiences in segments and target each with a custom made ad. Within this way, we will optimize your ad spent for conversions.
Channels
First we will define your budget and goals and translate this to content and the and ad platforms.
Each channel has its own advantages and specific applications. LinkedIn is the perfect option if you want to target people based on their profession. Facebook, Instagram and Pinterest offer great features to let your visual content shine and Google Adwords offers great options to reach people who are looking for specific products. The ideal marketingmix differs per brand.
Are you curious about the ideal ad platforms for your brand? Contact us ! We are happy to explore the possibilities with you!
- Adwords (Search en Display)
- YouTube
- Email marketing & -automation
- Criteo (Retargeting)