Sustainable jewellery brand from Amsterdam
The Goals
- Increase brand awareness and online revenue using Instagram & Facebook Advertising
- Find the best target audience
- Optimize results within limited available budget
The Approach
- Run tests to determine best audiences
- Gain insights in best performing ad content
- Social media advertising
- Google Ads
- Set up retargeting strategies
- Conversion optimization for webshop
- Continuous optimization based on A/B tests
Mélanie Pigeaud mainly uses recycled gold and silver to create her sophisticated jewelry. With each collection, Mélanie tells a special story. Her jewelry is always sustainable, minimalist, and handmade.
Many of her pieces are exclusive, but plenty can be found for more modest prices. Mélanie has been receiving clients in her studio on the Amsterdam canals for some time but would like to expand her clientele online.
Wrkt Digital created an online paid strategy for Mélanie Pigeaud, including strategies for Black Friday and Glamour Day, now known as ELLE Smart Shopping Day. We also helped with a complete online strategy for collaborating with Chantal Janzen's &C, including extensive content briefings.
Wrkt Digital worked for Mélanie Pigeaud for three years as their digital agency, exponentially growing their DTC online revenue.
Channels & tools
- Meta Advertising (Facebook & Instagram)
- A/B testing
- Pinterest Ads
- Google Ads
- Mailchimp e-mail marketing
- Google Analytics
- Google Tag Manager
- Wrkt Digital Growth Marketing aanpak
- Wrkt Digital E-commerce conversion path
Want to know more?
Contact us, we'd love to help you!
Want to know more? We'd love to help you!
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