• Increase brand awareness
  • Increase traffic and video views
  • Increase sign-ups/subscribers


  • Conduct audience research using existing data
  • Develop a cross-channel advertising strategy: META, Google Ads, TikTok ads
  • Optimize media budget at the paid channel and campaign level based on KPIs
  • Measure results/KPIs across channels for effective budget utilization
  • Test campaigns, target audiences, genres, content, and objectives


  • Reached more than 3 million people within the target audience
  • Traffic growth of over 300%
  • Real-time insights via dashboard
  • Insights into best-performing content and target audiences

Qisum strives to celebrate and strengthen Dutch music culture by putting the artists at the center.

The music landscape can sometimes feel overwhelming and saturated, so Qisum offers a fresh, authentic platform where creativity and original content can be appreciated.

Their mission is clear: to create a platform where Dutch artists can showcase their creativity to the fullest, and where music lovers can experience a rich, unique, and immersive musical experience.

Qisum offers various types of exclusive content from the best Dutch artists. Think of the musical life work of Lee Towers, music videos from Davina Michelle and Kriss Kross Amsterdam, and the latest album from Armin van Buuren.

Qisum has chosen Wrkt Digital as its digital marketing partner to achieve rapid growth for the platform. Since November 2023, we have been working together to attract the right audience to the platform, increase brand awareness and website sessions, and improve conversion rates to subscribers.

By testing extensively and closely analyzing incoming data, we continuously learn what the target audience needs. With the implementation of dashboards, we have clear insights into which campaigns are successful and which are less effective. These insights are, of course, immediately incorporated into the optimization of the Qisum platform! This way, we are not only building a solid marketing approach but also a beautiful music platform for all Dutch artists.

Channels & tools

  • Meta Advertising (Facebook & Instagram)
  • TikTok Advertising
  • Google Ads 
  • Klaviyo (e-mailmarketing)
  • Databox (dashboarding)
  • Google Analytics
  • Google Tag Manager

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