Scents for life
Goals
- Increase brand awareness and online revenue with campaigns on Instagram, Facebook, and TikTok.
- Quickly boost sales volume to introduce as many people as possible to Zèvy's laundry perfumes.
- Optimize email marketing to stimulate repeat purchases.
Approach
- Develop a complete digital marketing strategy.
- Identify the optimal target audience.
- Set up tests for the most effective ad content.
- Scale up when the optimal combination is found.
Results
- Rapid growth in the number of customers and repeat purchases.
- Reached more than 1 million people in the Netherlands.
- 80% revenue growth within 3 months.
Zèvy creates sustainable, exclusive laundry perfumes for the Dutch market.
Other laundry perfumes generally smell like fabric softener, but Zèvy takes it a step further. Their laundry perfume contains 100% eau de parfum and is created in collaboration with the world's best perfume house. This results in a luxurious fragrance experience reminiscent of perfumes from brands like Gucci, Armani, and Guerlain.
To introduce Zèvy to the Dutch public, we are launching campaigns on social media platforms such as TikTok, Instagram, and Facebook. In addition, we are setting up Google Ads campaigns and configuring Klaviyo for email marketing.
It quickly becomes clear that Zèvy's target audience primarily consists of women over the age of 25. Tests with various types of content reveal that user-generated content videos perform well in campaigns.
In the reviews Zèvy receives, their customers are extremely enthusiastic about the laundry perfumes. A significant part of Zèvy's potential lies in repeat purchases, as this is a product you continue to buy. The number of customers is rapidly increasing, as is the email list. It won't be long before Zèvy's laundry perfumes have secured a permanent place in Dutch households!
Channels & tools
- Meta Advertising (Facebook & Instagram)
- TikTok Advertising
- Google Ads
- Klaviyo (e-mailmarketing)
- Databox (dashboarding)
- Google Analytics
- Google Tag Manager
"With the advertising and email strategy from Wrkt Digital, we have grown significantly over the past few months. They employ a unique approach by utilizing multiple paid channels and constantly optimizing across these channels and campaigns. Additionally, they provide real-time insights into the results through impressive dashboards!" - Tomas Breemen, owner of Zèvy
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