Brinckers launches its own premium bicycle brand


The Goals

  • Create online strategy for private label Brinckers
  • Create business case including online media planning
  • Create Social ads en SEA strategy

The Approach

  • Full Market analyses for dutch market
  • Analyses on existing approach and results
  • Strategy sessions
  • Devise strategic plan, forecast and business case
  • Media buying research
  • Extensive keyword research

The Results

  • Comprehensive strategic plan
  • Media budget and traffic forecast
  • Business case for 12 months is one of the biggest online bicycle retailers in the Netherlands. They sell all the well known premium bicycle and e-bike brands.

They recently launched their own brand: Brinckers, with a selection of high quality bikes and -e-bikes. They plan to claim a significant market share within the next couple of years.

In order to do this, they needed a comprehensive online marketing strategy, including:

  • Social media advertising strategy, content plan, remarketing strategy, targeting recommendations
  • Tracking setup: e.g. Google Analytics, Facebook Pixel, Google Tag Manager
  • A/B testing plan
  • Keyword research, SEA campaigns
  • Display retargeting strategy
  • SEO recommendations
  • E-mailmarketing strategy
  • Business case, with revenue forecast, ROI, media budget

We delivered a complete marketingplan for a 12 month period. The plan was to be implemented and executed by their in-house marketing team.

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