Fietsenwinkel.nl launches its own premium bicycle brand
The Goals
- Create online strategy for private label Brinckers
- Create business case including online media planning
- Create Social ads en SEA strategy
The Approach
- Full Market analyses for dutch market
- Analyses on existing approach and results
- Strategy sessions
- Devise strategic plan, forecast and business case
- Media buying research
- Extensive keyword research
The Results
- Comprehensive strategic plan
- Media budget and traffic forecast
- Business case for 12 months
Fietsenwinkel.nl is one of the biggest online bicycle retailers in the Netherlands. They sell all the well known premium bicycle and e-bike brands.
They recently launched their own brand: Brinckers, with a selection of high quality bikes and -e-bikes. They plan to claim a significant market share within the next couple of years.
In order to do this, they needed a comprehensive online marketing strategy, including:
- Social media advertising strategy, content plan, remarketing strategy, targeting recommendations
- Tracking setup: e.g. Google Analytics, Facebook Pixel, Google Tag Manager
- A/B testing plan
- Keyword research, SEA campaigns
- Display retargeting strategy
- SEO recommendations
- E-mailmarketing strategy
- Business case, with revenue forecast, ROI, media budget
We delivered a complete marketingplan for a 12 month period. The plan was to be implemented and executed by their in-house marketing team.
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