The online store for high quality weaving tools, yarns and wool
The Goals
- More brand awareness in a very specific niche
- Increase online sales online advertising
The Approach
- Set up experiments to find the ideal target group
- Set up retargeting strategies
- Conversion optimization
Fūnem Studio is founded in 2015 by fashion designer Jantine van Peski to share her love for textiles, craftsmanship and her passion for weaving. They handpick all their fibers and develop some of their tools in the studio in Antwerp, where every order is handled with love and shipped worldwide.
Fünem's products are loved within a very specific niche that is not bounded to a specific country, region or age category. That is why we started with a detailed analysis of Fünem's customer base and website traffic. Based on this data, we set up various experiments to find the right target group in an international market.
To be continued...
Want to know more?
Contact us, we'd love to help you!
Want to know more? We'd love to help you!
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