Franky Amsterdam — From start-up to beloved jewelry brand in five years
Vertical: Fashion & Sieraden | Services: Meta Advertising, TikTok Advertising, Google Ads
Description
Franky Amsterdam is a Dutch jewelry brand with big plans. Since 2019, we've been helping them with social advertising and conversion optimization.
What started with campaigns on Instagram and Facebook has grown into a full cross-channel strategy, including TikTok. Revenue more than doubled, five years in a row. Reach through social ads is massive and organic traffic grows steadily.
Clear real-time dashboards make it possible to track everything and make data-driven decisions.
Goals
- Structurally increase brand awareness and online revenue
- Deploy Social Advertising and Google Shopping
- Implement conversion optimization
Approach
- Tested and optimized audiences per channel
- Added TikTok as new advertising channel
- Seasonal campaigns: Valentine's Day, Black Friday, Christmas
- Real-time dashboards for data-driven decisions
Results
- Revenue growth per year: 100%+
- Consecutive years of growth: 5 jaar
- Annual reach: 5M+
Channels & Tools
Meta Advertising, TikTok Advertising, Google Ads, Databox, Google Analytics, Google Tag Manager
I've been working with Wrkt for a few years now and I'm very positive! They help not only with questions about advertising, but with much more than that. Really great!
Visit website: Franky Amsterdam