Amaya Amsterdam & Studio Amaya — Two brands, one strategy, double the growth
Vertical: Fashion & Sieraden | Services: Meta Advertising, TikTok Advertising, Google Ads
Description
Amaya Amsterdam and Studio Amaya are fashion brands that offer women the ability to mix and match endlessly. With matching tops and bottoms, you instantly have a perfectly coordinated outfit.
For the launch of the online-only sub-brand Studio Amaya, a new, younger target audience needed to be reached. Through audience testing on social media, we found the right targeting per brand.
Studio Amaya doubled its revenue in the second year. Amaya Amsterdam saw clear growth in retail locations alongside online growth - a strong example of online-to-offline crossover growth.
Goals
- Growth strategy for two e-commerce brands simultaneously
- Launch new sub-brand with younger target audience
- Achieve online-to-offline crossover growth
Approach
- Developed separate campaign strategy per brand
- Identified ideal target audience per brand through testing
- Deployed META, TikTok, and Google Ads cross-channel
- Seasonal collections with warm retargeting audiences
Results
- Revenue growth: 2x/jaar
- Women reached: 1.3M
- Retail locations: Groeiend
Channels & Tools
Meta Advertising, TikTok Advertising, Google Ads, Databox, Google Analytics, Google Tag Manager
Since 2021, we've been working with Wrkt Digital for Amaya Amsterdam and Studio Amaya. Through the right targeting, budgeting, and strategy, we double our revenue and reach every year. There is close contact every week - that's what makes it successful. Keep up the good work!
Visit website: Amaya Amsterdam & Studio Amaya