Feather Women — From zero to ROAS 7+ in five months
Vertical: Beauty & Verzorging | Services: Meta Advertising, Google Ads, Klaviyo
Description
Feather Women is the brand by Anne and Esther Vedder - the founders of Vedder & Vedder. During Esther's pregnancy, they discovered a gap in the market: products for modern mothers that are stylish and personal.
Anne and Esther made the Forbes 40 under 40 list in 2023 for good reason. Feather Women has experienced rapid growth since launch.
Within five months, we achieved a ROAS above 7 on META and more than 90% revenue growth.
Goals
- Achieve a strong D2C launch
- Get ROAS structurally above 7
- Set up email marketing via Klaviyo
Approach
- Paid advertising strategy for META and Google Ads
- Measured and optimized the full e-commerce funnel
- Continuously tested content, audiences, and campaign objectives
- Klaviyo email strategy for retention
Results
- ROAS META: 7+
- Revenue growth: 90%+
- Time to results: 5 mnd
Channels & Tools
Meta Advertising, Google Ads, Klaviyo, Databox, Google Analytics, Google Tag Manager