Zèvy — Premium laundry perfume: from launch to market leader
Vertical: Home & Living | Services: Meta Advertising, TikTok Advertising, Google Ads, Klaviyo
Description
Zèvy creates exclusive laundry perfumes with 100% eau de parfum - developed with the world's finest perfume house. Not fabric softener, but luxury fragrance for your wardrobe.
To introduce Zèvy, we launched campaigns on TikTok, Instagram, and Facebook. UGC videos quickly proved to perform exceptionally well with women aged 25+. Google Ads and Klaviyo complete the funnel.
The customer base is growing rapidly, the email list is expanding, and Zèvy's perfumes are securing a permanent place in Dutch households.
Goals
- Rapidly build customer volume for market penetration
- Create brand awareness via TikTok, Instagram, and Facebook
- Stimulate repeat purchases via Klaviyo
Approach
- Complete cross-channel strategy: META, TikTok, and Google
- Identified optimal audience through testing (women 25+)
- Deployed UGC videos as best-performing content
- Klaviyo flows for maximum retention and repeat purchases
Results
- Revenue growth in 3 months: 80%
- People reached: 1M+
- Repeat purchases: Stijgend
Channels & Tools
Meta Advertising, TikTok Advertising, Google Ads, Klaviyo, Databox, Google Analytics, Google Tag Manager
With Wrkt Digital's advertising and email strategy, we've grown significantly over the past months. They use a unique approach deploying multiple paid channels and constantly optimizing. They also provide real-time insight into results via amazing dashboards!