Vedder & Vedder — Personalized jewelry conquering Europe
Vertical: Fashion & Sieraden | Services: Meta Advertising, TikTok Advertising, Pinterest Ads, Google Ads
Description
Vedder & Vedder is an Amsterdam-based jewelry brand by twin sisters Anne and Esther Vedder. Their handmade jewelry can be personalized with fingerprints, initials, or a personal message.
Since 2016, we've been converting the love for the brand on social media into structural online revenue. We discovered their products are popular gifts for Valentine's Day, Mother's Day, and Christmas - the marketing strategy was aligned accordingly.
The result: five consecutive years of doubling revenue, and successful international expansion to the UK, Germany, and France.
Goals
- Convert social engagement into e-commerce revenue
- Maximize ROI from media budget
- Enter international markets
Approach
- Cross-channel strategy: Meta, Google, Pinterest and TikTok
- Full e-commerce funnel tracking setup
- Multi-layered retargeting with seasonal campaigns
- Ad content A/B testing and optimization
Results
- Revenue growth: 100%
- Growth per year: 5 jaar
- Expansion: UK, DE, FR
Channels & Tools
Meta Advertising, TikTok Advertising, Pinterest Ads, Google Ads, A/B Testing, Databox, Google Analytics, Google Tag Manager
With the help of Wrkt, we have grown significantly over the past years, from a passionate start-up to a brand with international ambitions. Their online campaigns and conversion optimizations have played an important role in that.
Visit website: Vedder & Vedder