ChatGPT Ads: in view when your customer asks AI a question.

We measure with: Promptwatch, GA4, HubSpot, Ahrefs

5/5 on Sortlist · 4.6 on Google

In short

ChatGPT Ads are paid placements below an answer in ChatGPT. Wrkt Digital sets up tests for D2C brands that want to know whether the questions in their category bring in customers. The questions that work are carried over into your GEO approach.

Status

Test phase

Who it is for

D2C brands with their own online store

Start

A test with an agreed budget

Measurement

GA4 and HubSpot

Together with

GEO: visible in AI

Partnership

As a test within the retainer

What we do

Four steps to your first test.

We start with a test and measure from day one what it delivers.

Mapping the questions

Which questions do your customers ask AI? We measure that with Promptwatch, per category and per AI model.

Ads and landing page

For each question an ad and a page that works out the answer further, with your product alongside it.

Measurement

We measure enquiries and purchases via ChatGPT in GA4 and HubSpot, so you see what a question delivers.

Together with GEO

What works in paid is carried over into your facts and pages. That way you keep being mentioned when the campaign stops.

Wrkt Signal for ChatGPT Ads

Advertise on the questions that matter.

Wrkt Signal measures which brands AI mentions for the questions in your category. Where you are still missing organically, becoming visible through paid is worth the most.

Your brand

Tone of voice, products and personas

Your own data

GA4 and Shopify

The market

AI visibility per question and per model

Test plan · ChatGPT Ads (Example)

Preparation

• Step 1 · Questions: The questions in your category, ordered by how often they are asked (Report)
• Step 2 · Ad: For each question an ad and a landing page (Briefing)

Test

• Step 3 · Measurement: Clicks and enquiries per question, in GA4 and HubSpot (Test)

Afterwards

• Step 4 · GEO: What works is carried over into your facts and pages (Action)

The memory. Insights, actions and results. Every learning stays and builds up.

GEO and ChatGPT Ads

Mentioned organically and in view through paid.

With GEO you make sure ChatGPT mentions your brand in the answer. With ChatGPT Ads you appear directly below the answer, for as long as the campaign runs. The two reinforce each other.

How it connects

ChatGPT Ads sits where people compare and choose.

Anyone who asks ChatGPT for advice is about to choose. An advertisement at that moment works best when the rest of your channels are in order.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with GEO

With paid you test quickly, with organic you build something lasting. The questions that work with ChatGPT Ads are carried over into your GEO approach.

Together with Google Ads

After advice from an AI, many people still do a quick search on Google. With Google Ads you capture that search.

Together with conversion optimisation

Someone arrives with a specific question. A landing page that answers exactly that question converts better.

Especially relevant for

Categories where people ask AI for advice.

ChatGPT Ads suits products where people first ask a question before they buy.

Gifts

Looking for a gift increasingly starts with a question to AI, with a budget and an occasion.

Bags and accessories

Questions about material, size and use. An advertisement shown with such a question reaches someone who is already choosing.

Fashion

Style advice and comparisons between brands, with a clear intention to buy.

Interior

Inspiration and advice for the home, for products people take their time over.

Growth marketing retainer

from €2,500 per month

We test ChatGPT Ads within the retainer, alongside your paid channels and GEO. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Channel mix, forecast and a new plan every quarter.
• Campaign management: Daily management of at least two paid channels.
• Wrkt Signal: Briefings every week based on what works in your market.
• Measurement and reporting: Tracking in order, results in your own online client environment.
• Senior team: Direct contact with your specialist, a check-in every week.
• Test set-up: Questions, ads, landing pages and measurement.

Can be extended with

• Extra paid channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about ChatGPT Ads

Can I already advertise in ChatGPT?

ChatGPT Ads is still in a test phase. If you are interested, we run a test for your brand. That way you quickly see whether the questions in your category bring in customers.

Does an advertisement influence ChatGPT's answer?

According to OpenAI, the advertisement is separate from the answer and is labelled as sponsored. If you want to be mentioned in the answer itself, that is GEO.

How does it differ from GEO?

GEO makes sure ChatGPT mentions your brand in the answer. ChatGPT Ads places your advertisement below the answer. The first builds up slowly and lasts, the second works immediately for as long as you advertise.

What does it cost?

You pay a media budget to OpenAI and a fee to us. We agree the budget for a test together. The fee starts from €2,500 per month and you always receive a tailored proposal.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

How do you report?

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Curious which questions your customers ask AI?

Book a no-obligation intro call. We show which questions are asked in your category, where your brand is already mentioned and what a test with ChatGPT Ads looks like.

Book an intro call | Start your free Growth Scan