TikTok Ads agency for e-commerce: reaching new customers with video that feels like TikTok.

TikTok Ads for, among others: Zèvy, Jutka & Riska, Amaya Amsterdam, Franky Amsterdam, Vedder & Vedder

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital is a TikTok Ads agency in Amsterdam for D2C and e-commerce brands. We make videos that fit the platform, manage the campaigns and connect TikTok to Meta, Google and email. We do this within a growth marketing retainer, together with your other channels.

Who it is for

D2C brands with a visual product

Steering

Cost per new customer, all channels combined

Partnership

Growth marketing retainer, at least two paid channels

Media budget

From €5,000 per month, all channels combined

Term

Per quarter

Tooling

Wrkt Signal, included in every partnership

• +80% revenue in three months (Zèvy)
• +40% ROAS on Meta and TikTok, year on year (Franky Amsterdam)
• 1.3M women reached (Amaya Amsterdam & Studio Amaya)

Our approach

Made for TikTok, steered on sales.

A polished brand video rarely works on TikTok. The best-performing ads look like ordinary videos: direct, personal and with an opening that lands within three seconds.

An opening that sticks

Everything starts with the hook: the first one to three seconds. We test several openings per concept.

Videos by real people

Recognisable situations, unboxing and videos by users. We make them ourselves, in the style of the platform.

A structure that learns quickly

A campaign structure that keeps the learning period short. TikTok requires around €50 per day per ad group.

Measurement that adds up

The TikTok Pixel and the Events API, server-side. That way you see what TikTok delivers alongside your other channels.

Wrkt Signal for TikTok Ads

The opening that works, per category.

Wrkt Signal scans the ads on TikTok in your market every day. That way we see which openings and formats work, and what we test next.

Your brand

Tone of voice, products and personas

Your own data

Shopify and GA4

The market

Ad scans on TikTok in your category

Weekly briefing · TikTok Ads (Example)

For, among others: Zèvy, Jutka & Riska, Amaya Amsterdam

Creative briefings

• Hook: Three new openings for the bestseller (Briefing)
• UGC: Unboxing by a new creator (Briefing)

Campaign optimisation

• Ad group: Budget to the video that is watched the longest (Action)

Market signals and alerts

• Market: A new format is appearing in your category (Alert)

The memory. Insights, actions and results. Every learning stays and builds up.

Why Wrkt Digital

One team, one fixed fee, all your channels.

TikTok works best when the videos, the campaigns and the measurement sit with one team, alongside your other channels.

How it connects

TikTok at the start of the customer journey.

TikTok is strong in discovery. It is where people get to know your brand. You often close the sale on other channels, so we assess TikTok on the figures of all channels combined.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with Meta

TikTok for new audiences, Meta for the warm audience. Anyone who visits your online store via TikTok, we bring back with retargeting on Meta.

Together with Google

A video that works on TikTok often shows up as extra searches for your brand name. Google captures those.

Together with Klaviyo

New customers via TikTok go into your Klaviyo flows. That way it does not stop at one purchase.

Especially relevant for

Brands with a story that works on video.

TikTok suits a visual product and an audience between 18 and 45 years old.

Fashion

Outfits, styling tips and try-ons, filmed the way people post on TikTok themselves.

Jewellery

Unboxing and the moment someone wears the piece of jewellery for the first time.

Home & living

Products you show in use, filmed by real users.

Brands with a story

Handmade, a founder with a story or a special origin. That tells well on video.

Results

Brands that find new customers via TikTok.

Franky Amsterdam grew from Instagram and Facebook to multiple channels, including TikTok. We launched Zèvy on TikTok, Instagram and Facebook.

Growth marketing retainer

from €2,500 per month

TikTok Ads is part of the retainer: strategy, Wrkt Signal and at least two paid channels. Making the videos is included. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Channel mix, forecast and a new plan every quarter.
• Campaign management: Daily management of at least two paid channels.
• Wrkt Signal: Briefings every week based on what works in your market.
• Measurement and reporting: Tracking in order, results in your own online client environment.
• Senior team: Direct contact with your specialist, a check-in every week.
• Making videos: UGC and videos in the style of TikTok.

Can be extended with

• Extra paid channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about TikTok Ads

What does a TikTok Ads agency cost?

At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.

Does TikTok Ads work for my online store?

TikTok works best for a visual product and an audience between 18 and 45 years old. In doubt? In the Growth Review we look at your category and audience, and give honest advice.

What is a hook?

The opening of a video: the first one to three seconds that determine whether someone keeps watching. We test several openings per concept, and we build on the variants that demonstrably sell.

How long does it take before TikTok delivers results?

An ad group usually needs five to seven days to learn. Allow four to eight weeks for a good picture of what works.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

Do you also do TikTok Shop?

With TikTok Shop people buy without leaving the app. In the Netherlands it is still available to a limited extent. We follow the rollout and advise when it becomes interesting for your brand.

Do I remain the owner of my TikTok account?

Yes. Your accounts, data and campaigns always remain yours. If the partnership ends, you take everything with you.

How do you report?

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Curious what TikTok can do for your brand?

Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we look at whether TikTok fits your audience and category.

Start your free Growth Scan | Book an intro call