Can I use Wrkt Signal as a standalone tool?

No. Signal is part of Wrkt Digital's service and is used for clients. We gladly demo the tool in an intro call — an initial category scan is part of the free Growth Scan.

Which channels does Wrkt Signal cover?

The core is Meta (Facebook and Instagram), where the ad library is richest. We combine analyses with TikTok and Google data so the creative strategy holds up cross-channel.

Is this not just the Meta Ad Library?

The ad library is the source, not the insight. Signal adds structure (every ad classified by angle, format and hook), context (runtime and reach as performance signals), scale (hundreds of ads instead of a sample) and the translation into concrete testing opportunities.

Does Signal use public data only?

Yes. Signal only uses ads that platforms themselves publish through their ad libraries. Nothing is collected that is not publicly accessible.

Which brands benefit most from Signal?

D2C brands in competitive categories where multiple players advertise seriously. The more ads running in your market, the sharper the picture Signal delivers.

How do I start with Wrkt Signal?

Through the free Growth Scan: it includes an initial category scan, so you immediately see which angles your competitors claim and where the opportunities are.

Wrkt Signal: competitive ad intelligence for D2C e-commerce

Your competitors show you what works in your market every single day — in their ads. The question is not whether that information is available, but whether you can read it. Wrkt Signal is our proprietary AI tool that does exactly that: hundreds of competitor ads per scan, translated into concrete testing opportunities.

Signal is not a standalone product but the foundation of how we work. Every Wrkt client starts with a full category scan: your brand plus your main competitors. The result is a creative strategy that starts from what demonstrably works in your market — not from gut feeling.

What is Wrkt Signal?

Wrkt Signal is our in-house AI tool for competitive ad intelligence. Per scan, Signal collects hundreds of ads of a brand from the public ad libraries and turns them into structured data: angles, formats (video, static, UGC), copy patterns, runtime and indicative reach per ad.

Long-running ads with high reach are the strongest signal that something works — no brand pays for an ad month after month if it delivers nothing. Laying that signal across dozens of brands and hundreds of ads produces a picture manual research never can: which three angles dominate your category, which format is gaining ground, and where the gap is that nobody claims.

How a scan works

Every Signal scan runs through three steps, from raw data to concrete action.

1. Collect

Signal retrieves all active and recent ads of a brand from the ad libraries, including metadata: start date, runtime, format and indicative reach. Public data only, published by the platforms themselves.

2. Analyse

AI classifies every ad by angle (price, social proof, problem-solution, lifestyle), format and hook type, and maps patterns across multiple brands. You see not just what is running, but which approach the top spenders in your category structurally repeat.

3. Translate into testing opportunities

Every analysis ends in a concrete testing agenda: proven angles from your market that you are not running yet, combined with what your own account data already says. Those opportunities are turned into creatives and campaigns within the same week.

The watchlist: continuous visibility into your category

Competitive research goes stale while you are doing it. That is why Signal has a watchlist: add your main competitors and you automatically receive an alert when they launch new ads. Not a quarterly report that is outdated on delivery, but continuous visibility into market shifts — new angles, new formats, new players.

Why Signal drives our creative strategy

Generic ad spy tools stop where it gets interesting: at translating market data into your testing plan. Signal is built around our Growth Compass methodology — the Intelligence phase feeds directly into the Creation phase. You notice the result in test performance: fewer creatives stranded in the learning phase, because the starting points have already been validated by the market.

Signal also connects your shop, ad channels and CRM, so every decision is fed by your own data alongside the market data. You see the result in a single dashboard.

What does Wrkt Signal cost?

Signal is not a standalone tool with a licence, but part of our service. If you work with Wrkt for Meta Ads, TikTok Ads or growth marketing (from €3,000 per month), Signal runs as standard: the category scan at the start, continuous watchlist monitoring and fresh testing opportunities every month.

Getting a first look at what Signal says about your market is free of obligations: an initial category scan is part of our free Growth Scan.

Wrkt Digital in facts and figures

Performance marketing agency with proprietary AI tooling, founded in 2017
Small senior team, every client works directly with their strategist
100+ brands helped
€10M+ ad spend managed
Average ROAS: 3.2x
Office: Herengracht 372, Amsterdam

Frequently asked questions

Can I use Wrkt Signal as a standalone tool?: No. Signal is part of Wrkt Digital's service and is used for clients. We gladly demo the tool in an intro call — an initial category scan is part of the free Growth Scan.
Which channels does Wrkt Signal cover?: The core is Meta (Facebook and Instagram), where the ad library is richest. We combine analyses with TikTok and Google data so the creative strategy holds up cross-channel.
Is this not just the Meta Ad Library?: The ad library is the source, not the insight. Signal adds structure (every ad classified by angle, format and hook), context (runtime and reach as performance signals), scale (hundreds of ads instead of a sample) and the translation into concrete testing opportunities.
Does Signal use public data only?: Yes. Signal only uses ads that platforms themselves publish through their ad libraries. Nothing is collected that is not publicly accessible.
Which brands benefit most from Signal?: D2C brands in competitive categories where multiple players advertise seriously. The more ads running in your market, the sharper the picture Signal delivers.
How do I start with Wrkt Signal?: Through the free Growth Scan: it includes an initial category scan, so you immediately see which angles your competitors claim and where the opportunities are.

Curious what is running in your category?

Start with a free Growth Scan — including an initial Signal category scan. You will see immediately which angles your competitors claim and where the gap is. No obligations, honest advice.

Start Free Growth Scan

Last updated: July 29, 2026