Pinterest Ads agency for D2C: in view at the moment someone is making plans.

Pinterest Ads for, among others: Vedder & Vedder, dstinctive, À La Collection

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital is a Pinterest Ads agency in Amsterdam for D2C and e-commerce brands. We use Pinterest alongside Meta and TikTok, with the same test planning and measurement. We do this within a growth marketing retainer, together with your other channels.

Who it is for

D2C brands with a visual product

Steering

Cost per new customer, all channels combined

Partnership

Growth marketing retainer, at least two paid channels

Learning phase

Two to four weeks, then we assess

Term

Per quarter

Tooling

Wrkt Signal, included in every partnership

• 35-45% lower CPA than on Meta (Vedder & Vedder)
• 5 yrs in a row, revenue doubled (Vedder & Vedder)
• 3 new markets: UK, Germany and France (Vedder & Vedder)

Campaign types

Four formats that work for D2C.

Pinterest rewards good product feeds and images that match what people are searching for.

Shopping from your catalogue

Your product feed is the basis. Titles, images and price determine whether your pin appears for the right search query.

Inspiration and traffic

Pins and videos that send visitors to your collection and inspiration pages. That is how you build an audience for retargeting.

Sales campaigns

Steered on purchases, with the Pinterest Tag and the API for Conversions together for reliable data.

Seasons and gifting moments

On Pinterest the search starts weeks before the purchase. We plan per season and gifting moment, from Mother's Day to Christmas.

Wrkt Signal for Pinterest

Ready in time for every season.

Pinterest has a longer learning phase than Meta, usually two to four weeks. With Wrkt Signal we plan ahead: which search demand is coming, and which images fit it.

Your brand

Tone of voice, products and personas

Your own data

Shopify and GA4

The market

Search data and keywords per season

Weekly briefing · Pinterest Ads (Example)

Creative briefings

• Pins: Images for Mother's Day, six weeks ahead (Briefing)

Campaign optimisation

• Catalogue: Product titles aligned with what people search for (Action)

Forecast and reporting

• Season: Search demand for gifts rises from next month (Forecast)

The memory. Insights, actions and results. Every learning stays and builds up.

Why Wrkt Digital

One team, one fixed fee, all your channels.

We use Pinterest alongside your other channels, with the same test planning. That way you see what the channel adds.

How it connects

Pinterest sits early in the customer journey.

On Pinterest the search starts weeks before the purchase. You often close the sale on Google or through retargeting. By default Pinterest counts with wide attribution windows, so we assess it on the figures of all channels combined.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with Meta and TikTok

Pinterest runs in the same test plan as Meta and TikTok. Images that win on one channel, we test on the other.

Together with Google

Someone who saves an idea on Pinterest often searches for the product on Google later. That is why we look at both channels together.

Together with Klaviyo

Visitors and savers go into your Klaviyo flows. That way you stay in touch until the moment of purchase.

Especially relevant for

For products people want to save.

Pinterest works best when your product is visually strong and fits what people search for there.

Interior and design

People collect ideas for their home here, often weeks before they buy.

Jewellery

Gifts and styles are searched for and saved on Pinterest, well before the moment of purchase.

Personalised gifts

A gift with a name or initials is searched for and saved, especially around Christmas and Father's Day.

Weddings and special occasions

Rings and gifts for a wedding or anniversary. People plan this well in advance.

Results

Cases with Pinterest in the mix.

At Vedder & Vedder, Pinterest ran alongside Meta, TikTok and Google. For À La Collection we used it for handmade jewellery and interior pieces. For dstinctive we tested Pinterest to validate a new market.

Growth marketing retainer

from €2,500 per month

Pinterest Ads is part of the retainer, as one of your paid channels or as an extension alongside Meta and TikTok. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Channel mix, forecast and a new plan every quarter.
• Campaign management: Daily management of at least two paid channels.
• Wrkt Signal: Briefings every week based on what works in your market.
• Measurement and reporting: Tracking in order, results in your own online client environment.
• Senior team: Direct contact with your specialist, a check-in every week.
• Catalogue and pins: Product feed and images for Pinterest.

Can be extended with

• Extra paid channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about Pinterest Ads

What does a Pinterest Ads agency cost?

At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.

How much budget do I need to test Pinterest?

Count on at least €30 per day, for four to six weeks. The learning phase takes two to four weeks. So do not draw conclusions too quickly.

What makes Pinterest different from Meta or TikTok?

Pinterest works like a visual search engine. People actively search for ideas there and are open to new brands. And pins remain findable after your campaign has ended.

How much lower are the costs per purchase?

At Vedder & Vedder the CPA on Pinterest was 35 to 45 percent lower than on Meta. That differs per category and per ad. That is why we test Pinterest alongside Meta and TikTok.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

How do you measure the results?

With the Pinterest Tag and the API for Conversions together. By default Pinterest counts with attribution windows of 30 days, which can overstate the results. That is why we also look at the figures of all channels combined.

Do I remain the owner of my Pinterest account?

Yes. Your accounts, data and campaigns always remain yours. If the partnership ends, you take everything with you.

How do you report?

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Curious what Pinterest can do for your brand?

Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we look at whether Pinterest fits your category.

Start your free Growth Scan | Book an intro call