What does marketing for home and design cost?

At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.

Which channels work for home and design brands?

Meta and Pinterest for inspiration, Google for people who are comparing and Klaviyo for the period between the first click and the purchase. The mix depends on your product, your order value and the season.

How do you measure results with a long decision process?

We look at the figures from all channels combined and at the cost per new customer over a longer period. One channel over one week says little for these products.

When do we start for the season?

Well before demand starts. Then tracking, audiences and ads have been tested when the season begins. At Moddern the build-up began in April and the ROAS stood at 3.51 in May.

Do you also work for brands with a shop?

Yes. NewHouse Gallery has a gallery and Jutka & Riska has four shops. Online and the physical location reinforce each other.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Marketing for home and design · Amsterdam

Growth marketing for home and design brands: for purchases people think about.

A kamado, a work of art or a design piece is something you buy after weeks of looking around. We make sure your brand stays in view during those weeks: with inspiration on social, findability on Google and email that helps with the decision.

For: home, interior and design brands
Partnership: retainer, per quarter
Tooling: Wrkt Signal included

Start your free Growth Scan | Book an intro call

Partner status: Meta Business Partner, Google Ads Partner, Klaviyo Partner

Outdoor cooking: Moddern
Art and prints: NewHouse Gallery
Weaving supplies: Fūnem Studio
Kamado: Moddern
Garden: Moddern
Laundry perfume: Zèvy

Home and design for, among others: Moddern, NewHouse Gallery, Zèvy, Fūnem Studio

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital is a growth marketing agency in Amsterdam for home and design brands. The order value is higher and the decision takes longer. We combine advertising on Meta and Google with email in Klaviyo.

Who it is for: Home, interior and design brands
Steering: Revenue and cost per new customer, all channels combined
Partnership: Growth marketing retainer, at least two paid channels
Media budget: From €5,000 per month, all channels combined
Term: Per quarter
Tooling: Wrkt Signal, included in every partnership

3.51 ROAS in the second month (Moddern)
4x as many orders (Moddern)
44-48% open rate (Moddern, email)

Our approach

Four parts for a considered purchase.

Anyone buying something for in and around the home compares and waits for the right moment. These four parts tie in with that.

The product in use

Imagery that shows how something looks in place, works or feels. At Moddern that is outdoors, with real food and real fire.

Staying in view

There are often weeks between the first click and the purchase. Retargeting and email keep your brand visible during that time.

Staying ahead of the season

Outdoor cooking starts in spring, gifts at the end of the year. We plan campaigns before demand starts.

Answers to doubts

Delivery time, warranty, material and size. That information belongs in your ads, on your product page and in your emails.

Wrkt Signal for home and design

Know when demand starts.

Wrkt Signal tracks the search demand in your category and the ads of brands around you. That way you see in advance when the season starts and which angles work.

Your brand: Tone of voice, products and personas
Your own data: Shopify, GA4, Meta, Google Ads and Klaviyo
The market: Search data per season and ad scans

Weekly briefing · Home and design (Example)

For, among others: Moddern

Forecast and reporting

Season: Search demand in your category rises from next month (Forecast)

Creative briefings

Meta: Video of the product in use, three openings to test (Briefing)

Campaign optimisation

Budget: More budget to Google now that search demand is rising (Action)

The memory. Insights, actions and results. Every learning stays and builds up.

Why Wrkt Digital

Selling fast or guiding the whole decision.

With a higher order value, the last click says little. We look at the whole path to the purchase.

	Typical	At Wrkt Digital
Goal	ROAS per channel, per week	Revenue and cost per new customer, all channels combined
Measurement	The last click gets the sale	The whole path to the purchase, across several weeks
Imagery	Product photos on a white background	The product in use, in the home or in the garden
Planning	Starting when the season begins	Campaigns ready before demand rises
Team	An account manager as go-between	Direct contact with the senior specialist who builds your campaigns
Tooling	Separate tools, different for each channel	Wrkt Signal: one memory for all your channels

How it connects

A purchase that takes weeks.

Someone sees your product, saves it, compares and comes back. Every step has its own channel and we steer them as one whole.

Discover: Meta Ads, TikTok Ads, Pinterest Ads
Search and compare: Google Ads, GEO, ChatGPT Ads
Buy: Conversion optimisation, Retargeting
Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with Meta and Pinterest

Inspiration and saving. This is where someone discovers your product and saves it for later.

Together with Google

Anyone who starts comparing searches by product name or category. With Shopping and Search you are visible there.

Together with Klaviyo

A welcome flow with explanation and an abandoned cart flow. At Moddern the open rate is between 44 and 48 percent.

Especially relevant for

For products in and around the home.

We have experience in these categories.

Outdoor cooking and garden

A seasonal product with a high order value. Timing determines the result.

Art and prints

Reaching online buyers who do not know the gallery yet.

Craft and design

A small, international audience that you have to find in a targeted way.

Household and fragrance

A product that runs out. Repeat purchases determine growth.

Results

Home and design brands that grow online.

In its first season, Moddern went from a ROAS of 0.67 to 3.51. NewHouse Gallery reached more than 500,000 people online.

Moddern

Home & living

From the first call, it was clear they understand both the creative and the commercial side of scaling a premium brand.
Alrik Kielman, founder

3.51 ROAS in May, up from 0.67 in April
4x as many orders
44-48% email open rate

NewHouse Gallery

Art and prints

Contemporary art and prints, sold online alongside the gallery. With campaigns on Meta and Google we reached more than 500,000 people.

Meta Ads, Google Ads

Fūnem Studio

Weaving supplies

Weaving supplies from Antwerp, for a small audience spread across the world. With an analysis of the customer base and targeted tests we found that audience.

Meta Ads, International

Growth marketing retainer

from €2,500 per month

For home and design you work with the same retainer: strategy, Wrkt Signal and at least two paid channels. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

Intro call
Strategy and approach
Tailored proposal

Always included in the retainer

Strategy: Channel mix, forecast and a new plan every quarter.
Campaign management: Daily management of at least two paid channels.
Wrkt Signal: Briefings every week based on what works in your market.
Measurement and reporting: Tracking in order, results in your own online client environment.
Senior team: Direct contact with your specialist, a check-in every week.
Ad creation: Videos and images for all your channels.

Can be extended with

Extra paid channel
Email with Klaviyo
Conversion optimisation
GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about marketing for home and design

What does marketing for home and design cost?: At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.
Which channels work for home and design brands?: Meta and Pinterest for inspiration, Google for people who are comparing and Klaviyo for the period between the first click and the purchase. The mix depends on your product, your order value and the season.
How do you measure results with a long decision process?: We look at the figures from all channels combined and at the cost per new customer over a longer period. One channel over one week says little for these products.
When do we start for the season?: Well before demand starts. Then tracking, audiences and ads have been tested when the season begins. At Moddern the build-up began in April and the ROAS stood at 3.51 in May.
Do you also work for brands with a shop?: Yes. NewHouse Gallery has a gallery and Jutka & Riska has four shops. Online and the physical location reinforce each other.
Which brands is Wrkt Digital a good choice for?: For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.
How do you report?: You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Ready for the next season?

Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss where the growth is for your brand.

Start your free Growth Scan | Book an intro call

Last updated: November 13, 2026