Growth marketing for beauty, health and lifestyle: growth from customers who come back.

Beauty and lifestyle for, among others: Feather Women, Zèvy

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital is a growth marketing agency in Amsterdam for beauty, health and lifestyle brands. We combine advertising on Meta, TikTok and Google with email in Klaviyo. The first purchase comes from advertising, the repeat purchase from email. That way we steer on what a customer brings in over a longer period.

Who it is for

Beauty, health and lifestyle brands

Steering

Cost per new customer and repeat purchases

Partnership

Growth marketing retainer, at least two paid channels

Media budget

From €5,000 per month, all channels combined

Term

Per quarter

Tooling

Wrkt Signal, included in every partnership

• 7+ ROAS on Meta within five months (Feather Women)
• 90%+ revenue growth after the launch (Feather Women)
• +80% revenue in three months (Zèvy)

Our approach

Four parts for brands you buy again.

In beauty, health and lifestyle you often earn back a customer on the second order. The approach is built on that.

Real users on screen

Videos from customers and creators show how a product works. At Zèvy these were the best-performing ads.

Repeat purchases

Klaviyo flows that remind a customer at the right moment. That way the first order is followed by a second.

Claims that hold up

For personal care and health there are rules on what you may promise. We write ads that stay within them and convince.

Making it easy to try

Testers, trial sizes and bundles lower the threshold for a first order.

Wrkt Signal for beauty and lifestyle

See what works in your category.

Wrkt Signal scans the ads of brands in your category and puts them next to your own figures. Every week this results in a briefing with new angles.

Your brand

Tone of voice, products and personas

Your own data

Shopify, GA4, Meta and Klaviyo

The market

Ad scans of brands in your category

Weekly briefing · Beauty and lifestyle (Example)

Creative briefings

• TikTok: Three openings for customer videos, to test (Briefing)

Campaign optimisation

• Email: Reminder added to the post-purchase flow (Action)

Market signals and alerts

• Market: A competitor is advertising a new trial size (Alert)

The memory. Insights, actions and results. Every learning stays and builds up.

Why Wrkt Digital

One sale or a regular customer.

If you only steer on the first purchase, you miss what a customer brings in afterwards.

How it connects

From discovery to ordering again.

A customer sees your product on social, reads reviews, orders and comes back when it has run out. Every step has its own channel.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with TikTok and Meta

This is where people discover your brand. Videos from users do the work.

Together with Google

Anyone searching for your brand or your category finds you in Shopping and Search.

Together with Klaviyo

A welcome flow, guidance on use and a reminder when the product is nearly finished.

Especially relevant for

For products you buy again.

This approach works best when your product runs out, becomes a routine or is a gift.

Personal care and motherhood

Products for a specific phase. Trust and explanation carry a lot of weight.

Fragrance

You sell fragrance with imagery and with the words of customers. Videos from users help with that.

Products that run out

Satisfied customers order again. A reminder at the right moment helps.

Gifts and bundles

A gift box or bundle raises the order value and brings in new customers.

Results

Two brands, fast growth after the start.

Feather Women reached a ROAS above 7 on Meta within five months. Zèvy grew 80 percent in revenue in three months.

Growth marketing retainer

from €2,500 per month

For beauty, health and lifestyle you work with the same retainer: strategy, Wrkt Signal and at least two paid channels. Email with Klaviyo is a logical extension. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Channel mix, forecast and a new plan every quarter.
• Campaign management: Daily management of at least two paid channels.
• Wrkt Signal: Briefings every week based on what works in your market.
• Measurement and reporting: Tracking in order, results in your own online client environment.
• Senior team: Direct contact with your specialist, a check-in every week.
• Ad creation: Videos and images for all your channels.

Can be extended with

• Extra paid channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about beauty marketing

What does a beauty marketing agency cost?

At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.

Which channels work for beauty and lifestyle?

Meta and TikTok for new customers, Google for people searching for your brand or category and Klaviyo for repeat purchases. Which mix fits depends on your product, your margin and your audience.

How do you deal with health claims?

Cosmetics, personal care and food supplements are subject to legal rules, and Meta, TikTok and Google have their own advertising rules. We check copy and images against these in advance. We do not give legal advice in the process. If in doubt, you agree a claim with your own adviser.

How do you steer on repeat purchases?

With Klaviyo flows from the first order: a welcome flow, guidance on use and a reminder around the time a product runs out. In the reporting you see, alongside new customers, how many customers come back.

Do you work with videos from customers and creators?

Yes. We write the briefings, test the videos on a fixed schedule and use what works on multiple channels. At Zèvy, videos from users were the best-performing ads.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

How do you report?

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Curious what is possible for your brand?

Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss where the growth is for your brand.

Start your free Growth Scan | Book an intro call