GEO agency for D2C brands: visible in ChatGPT, Perplexity and Google AI.

We measure your visibility in: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital is a GEO agency in Amsterdam. GEO stands for Generative Engine Optimization: making sure ChatGPT, Perplexity, Gemini and Google AI mention your brand in their answer. We work on the facts about your brand, on pages that answer questions and on mentions on the sources AI uses.

Who it is for

D2C brands with their own online store

Measurement

Per AI model, every week

Start

Baseline measurement and a first quarter

Included

Four GEO pages per month and monitoring

Term

Per quarter

Tooling

Wrkt Signal, with the GEO module

• 50% of Dutch people use AI when shopping (Q&A Retail, May 2026)
• 20% start their search for a product with an AI tool (Q&A Retail, May 2026)
• 26% still start with Google. That was 36 percent (Q&A Retail, May 2026)

What GEO involves

Four components that together create visibility.

Each component can be measured separately. Together they determine whether an AI mentions your brand, how often and in which words.

Facts about your brand

One consistent story about your brand: on your site, in llms.txt, in the technical markup of your pages and on external profiles such as Trustpilot.

Pages that answer questions

Pages and articles that answer your customers' questions, with facts and evidence. Built so that AI crawlers read the full text.

Mentions on sources

Being visible on the lists, directories and review platforms that AI uses as a source. Which sources count differs per AI model.

Measure and adjust

Every week we measure the mentions per AI model with Promptwatch and Ahrefs. We link that to enquiries in HubSpot.

Wrkt Signal for GEO

Know what AI says about your brand.

Wrkt Signal measures the AI visibility in your market every day. With the GEO module we translate that into facts and pages that answer your customers' questions.

Your brand

Facts, products and tone of voice

Your own data

GA4 and reviews

The market

AI visibility per model and per question

Weekly briefing · GEO (Example)

GEO content

• Page: Answer to the question customers ask most often (Briefing)
• Facts: Outdated details on an external profile updated (Action)

Market signals and alerts

• Market: A competitor is mentioned for a question where you are missing (Alert)

Forecast and reporting

• Measurement: Mentions per AI model, compared with the baseline measurement (Report)

The memory. Insights, actions and results. Every learning stays and builds up.

Our approach

Measure what it delivers, per AI model.

GEO works when you measure it and link it to enquiries. That way you see which questions bring in customers, and where your brand is still missing.

How it connects

GEO sits where people compare and choose.

Anyone who asks AI for advice is about to choose. GEO makes sure your brand is mentioned at that moment. Your other channels reinforce that.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with ChatGPT Ads

With paid placements you quickly test which questions bring in customers. With GEO you make sure you keep being mentioned there.

Together with Google Ads

AI Overviews appear above the regular search results. If you are mentioned there and also advertise, you are visible twice for the same question.

Together with Klaviyo

Reviews are one of the sources AI uses. With a Klaviyo flow we ask for a review after every purchase.

Especially relevant for

Brands where customers ask for advice first.

GEO pays off most in categories where people compare before they buy.

Jewellery and gifts

People ask AI for gift advice, with a budget and an occasion.

Home & living

Questions such as which laundry perfume keeps its scent the longest. AI then names a handful of brands.

Beauty and personal care

Questions about ingredients, skin type and what works. Reviews and facts carry a lot of weight.

Higher-priced products

With a bigger purchase, people want advice first. AI is then often the first step.

The market

Shopping increasingly starts with an AI.

What research says about how consumers use AI when buying, and what is expected for the coming years.

• +62% AI traffic to online stores in one year (Adobe Analytics)
• +60% higher conversion from AI visitors (Adobe Analytics)
• +53% more revenue per visit (Adobe Analytics)

The Netherlands

Half of Dutch consumers use AI when shopping. A year and a half earlier that was a third. 20 percent start their search for a product with an AI tool, 26 percent with Google. Source: Q&A Retail, May 2026.

Online stores

Traffic from AI to American online stores grew by 62 percent in July 2026 compared with a year earlier. Those visitors buy 60 percent more often than other visitors and spend 53 percent more per visit. Source: Adobe Analytics.

Outlook

McKinsey expects that by 2030, 3 to 5 trillion dollars in purchases worldwide will go through AI agents. It is a forecast and other firms estimate lower. Source: McKinsey, October 2025.

GEO: visible in AI

from €1,250 per month

Includes four GEO pages or articles per month, monitoring with Promptwatch and Ahrefs, and revenue measurement. GEO can be taken on its own or alongside the retainer. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Included in GEO

• Baseline measurement: How often each AI model mentions your brand now, and which brands do get mentioned.
• Facts about your brand: One consistent story on your site and on external profiles.
• Four GEO pages per month: Pages or articles that answer your customers' questions.
• Mentions on sources: Lists, directories and review platforms that AI uses.
• Monitoring: Mentions per AI model, every week, with Promptwatch and Ahrefs.
• Revenue measurement: Enquiries and revenue via AI, measured against the baseline measurement.

Can be combined with

• Growth marketing retainer
• ChatGPT Ads as a test

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about GEO

What does GEO cost?

GEO starts from €1,250 per month. That includes four GEO pages or articles per month, monitoring with Promptwatch and Ahrefs, and the measurement of enquiries and revenue via AI. GEO can be taken on its own or alongside the retainer. You always receive a tailored proposal.

What is the difference between GEO and SEO?

SEO makes sure your pages rank high in the search results. GEO makes sure AI models mention your brand in their answer. The foundation overlaps: accurate facts, good pages and reliable sources. We do not offer SEO as a separate service.

How quickly will I see results?

AI models pick up changes more slowly than Google. Our estimate is that you see the first shifts after four to eight weeks. You build a stable position in three to six months.

Does GEO also work for an online store?

Yes. Consumers also ask AI which brand or product to choose, from jewellery to laundry perfume. The approach is the same: accurate facts, pages that answer the question and mentions on review platforms.

How do you measure whether AI mentions my brand?

With Promptwatch we track a fixed set of questions without a brand name, per AI model. With Ahrefs we see how often AI answers refer to your website. Enquiries that come in via an AI are measured in HubSpot.

What is llms.txt and do I need it?

A text file on your website with a summary of your brand, your offering and your most important pages, specifically for AI crawlers. It is one of the signals we set up. On its own it is no guarantee.

Curious whether AI already mentions your brand?

Book a no-obligation intro call. We show how we measure whether AI mentions your brand, and what a first quarter of GEO could involve for your brand.

Book an intro call | Start your free Growth Scan