Mimi et Toi
Jewellery
Wrkt Digital's expertise is helping Mimi et Toi reach the next level.
- 120%+ online revenue per year
- 8+ countries
- 2M+ reach per year
Klaviyo Partner · Amsterdam
Email marketing with Klaviyo: from first to second purchase.
New customers get more expensive every year. The profit is in customers who come back. We set up Klaviyo and manage it, together with your advertising.
- For
- D2C brands with their own online store
- Channels
- email and SMS
- Partnership
- extension to the retainer
Start your free Growth Scan | Book an intro call
Partner status: Klaviyo Partner
- Fashion: Jutka & Riska
- Jewellery: Mimi et Toi
- Home & living: Moddern
- Home & living: Zèvy
Klaviyo for, among others: Jutka & Riska, Moddern, Zèvy, Feather Women, Mimi et Toi
5/5 on Sortlist · 4.6 on Google
In short
Wrkt Digital is a Klaviyo Partner in Amsterdam for D2C and e-commerce brands. We build flows that always run, plan campaigns around your calendar and share segments with your advertising. We do this within a growth marketing retainer, together with your other channels.
- Who it is for
- D2C brands with their own online store
- Platform
- Shopify, WooCommerce and others
- Channels
- Email and SMS
- Partnership
- Growth marketing retainer, at least two paid channels
- Term
- Per quarter
- Tooling
- Wrkt Signal, included in every partnership
- 20-30% of revenue from email (Average across our clients)
- 44-48% open rate (Moddern)
- +217% online revenue, year on year (Jutka & Riska)
Flows
Four flows that always run.
Flows are automated emails that start with an action by your customer. They form the basis of your email revenue. Alongside them we plan campaigns around launches, seasons and sales.
Welcome
A new subscriber gets to know your brand and gets a reason to make the first purchase.
Abandoned cart
Anyone who drops off in the checkout gets a reminder at the right moment. Often the flow that delivers the most.
Post-purchase
A thank-you, an explanation of the product, a request for a review and a suggestion for the next purchase.
Win-back
Customers who have not bought for a long time get a reason to come back. At the moment that suits your product.
Wrkt Signal for Klaviyo
Email based on what works.
Wrkt Signal puts your Klaviyo figures next to your sales data and reviews. Angles that win in your ads are also used in your email.
- Your brand
- Tone of voice, products and personas
- Your own data
- Klaviyo, Shopify and reviews
- The market
- Ad scans on Meta and TikTok
Weekly briefing · Klaviyo (Example)
For, among others: Jutka & Riska, Moddern, Zèvy
Creative briefings
- Campaign: Subject line on the angle that wins in your ads (Briefing)
Campaign optimisation
- Flow: Abandoned cart: second email one day earlier (Action)
- Segment: Customers without a second purchase as a separate group (Action)
Market signals and alerts
- Figures: Open rate of the welcome flow differs from last week (Alert)
The memory. Insights, actions and results. Every learning stays and builds up.
Why Wrkt Digital
One team, one fixed fee, all your channels.
Email delivers the most when it is steered together with your advertising. That is why we share segments with Meta and plan campaigns and email together.
| Typical | At Wrkt Digital | |
|---|---|---|
| Fee | Hours per month, extra work billed separately | Fixed fee per month, tooling and software included |
| Team | An account manager as go-between | Direct contact with the senior specialist who builds your campaigns |
| Connection | Email separate from the advertising | Segments shared with Meta, one schedule with your campaigns |
| Tooling | Separate tools, different for each channel | Wrkt Signal: one memory for all your channels |
How it connects
Klaviyo makes sure the customer journey continues after the first purchase.
Advertising brings in new subscribers and buyers. Klaviyo makes sure they come back. That way you earn back your advertising costs on the second and third purchase.
- Discover: Meta Ads, TikTok Ads, Pinterest Ads
- Search and compare: Google Ads, GEO, ChatGPT Ads
- Buy: Conversion optimisation, Retargeting
- Come back: Email with Klaviyo
Wrkt Signal connects the steps: one memory and one plan every week for all your channels.
Together with Meta and TikTok
Advertising brings in new sign-ups and buyers. We share segments with Meta, so that existing customers see different ads from new ones.
Together with conversion optimisation
A sign-up form at the right moment brings in more subscribers. We test that together with your product pages.
Together with GEO
After every purchase we ask for a review. Reviews are one of the sources AI uses to recommend brands.
Especially relevant for
Brands where customers buy more often.
Email pays off most when there is a logical reason to come back.
Consumables
Products that run out, such as laundry perfume. A reminder at the right moment brings in the next order.
Beauty and personal care
Guidance on use after the purchase, and a nudge when it is time for a new one.
Fashion
New collections and drops, with a loyal group of customers who want to buy first.
Jewellery and gifts
Gift moments throughout the year keep giving a new reason to come back.
Results
Brands that grow with email.
At these brands, Klaviyo runs alongside the advertising. The figures cover the entire partnership.
Moddern
Home & living
From the first call, it was clear they understand both the creative and the commercial side of scaling a premium brand.
- 3.51 ROAS in May, up from 0.67 in April
- 4x as many orders
- 44-48% email open rate
Zèvy
Home & living
With Wrkt Digital's advertising and email strategy, we've grown significantly over the past months.
- +80% revenue in 3 months
- 1M+ people reached
- UGC best-performing videos
Growth marketing retainer
from €2,500 per month
Email with Klaviyo is an extension to the retainer, alongside your paid channels. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.
- Intro call
- Strategy and approach
- Tailored proposal
Always included in the retainer
- Strategy: Channel mix, forecast and a new plan every quarter.
- Campaign management: Daily management of at least two paid channels.
- Wrkt Signal: Briefings every week based on what works in your market.
- Measurement and reporting: Tracking in order, results in your own online client environment.
- Senior team: Direct contact with your specialist, a check-in every week.
- Flows and campaigns: Welcome, abandoned cart, post-purchase and win-back.
Can be extended with
- Extra paid channel
- Conversion optimisation
- GEO: visible in AI
Frequently asked questions
Frequently asked questions about Klaviyo
- What does email marketing with Klaviyo cost?
- At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.
- How much revenue from email is normal?
- For our clients, on average 20 to 30 percent of revenue comes from email. How much it will be for you depends on your product, your list and how often customers buy.
- Does Klaviyo work with my online store?
- Klaviyo connects with Shopify, WooCommerce and other common platforms. Shopify is the most common among our clients.
- Can you take over my existing account?
- Yes. We start with an audit of your flows, segments and list. What works well we leave in place, the rest we rebuild.
- Which brands is Wrkt Digital a good choice for?
- For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.
- Do you also do SMS?
- Yes, through the same Klaviyo environment. We use it where it fits, such as for launches and an abandoned cart.
- Do I remain the owner of my Klaviyo account?
- Yes. Your accounts, data and campaigns always remain yours. If the partnership ends, you take everything with you.
- How do you report?
- You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.
Curious how much your email can deliver?
Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss your flows and your list.
Last updated: November 14, 2026