Vedder & Vedder
Jewellery
With the help of Wrkt, we have grown significantly over the past years, from a passionate start-up to a brand with international ambitions.
- +100% revenue per year
- 5 yrs in a row
- 3 new markets
Expertise
Growth marketing for fashion and jewellery brands.
Collections change, seasons drive demand and a product has to convince in a few seconds. Fashion and jewellery need their own rhythm in advertising, budget and email.
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Partner status: Meta Business Partner, TikTok Smart+ Partner, Google Ads Partner, Klaviyo Partner
- Fashion: Jutka & Riska
- Jewellery: Koi Atelier
- Jewellery: Mimi et Toi
- Fashion: Amaya Amsterdam
- Jewellery: Vedder & Vedder
- Sneakers: Neutra
5/5 on Sortlist · 4.6 on Google
In short
We work for fashion and jewellery brands that sell directly to their customers. We did this for Vedder & Vedder and Franky Amsterdam, and do it now for Jutka & Riska and Mimi et Toi. Our approach is the same on every channel, tailored to your category.
What makes the sector different
Four things that in fashion and jewellery work differently.
The channels are the same, the rhythm is different. These four points determine how we set up budget, advertising and email.
Seasons and gifting moments
Jewellery is a popular gift for Valentine's Day, Mother's Day and Christmas. Fashion follows the collection calendar and moments such as ELLE Shopping and Black Friday. We plan per moment, with always-on campaigns as the basis.
The product has to convince
User videos, model images and product photos in one test plan. With Wrkt Signal we see which angles are already widely used in the sector.
Returns, sizes and margin
With many returns, ROAS alone says little. We calculate with net revenue per product group, and advise on stock and sizing based on sales data.
Repeat purchases
Fashion and jewellery grow through the second and third purchase. We set up Klaviyo flows from day one: welcome, abandoned cart, post-purchase and win-back.
Results
Brands from the sector with sustainable growth.
Vedder & Vedder doubled revenue five years in a row and expanded to the UK, Germany and France. Jutka & Riska more than tripled online revenue, alongside four shops. Amaya grew two brands with one strategy.
Jutka & Riska
Fashion
An online growth engine alongside four shops: advertising, Klaviyo, conversion rate optimisation and purchasing advice based on sales data.
- +217% online revenue, year on year
- 7+ ROAS
- +42% average order value
Amaya Amsterdam & Studio Amaya
Fashion
Through the right targeting, budgeting, and strategy, we double our revenue and reach every year.
- 2x revenue per year
- 1.3M women reached
- 2 brands, one strategy
More brands
From an Amsterdam atelier to Europe.
Mimi et Toi advertises in more than eight European countries. Franky Amsterdam grew in five years from start-up to a much-loved jewellery brand.
- 120%+ online revenue per year (Mimi et Toi)
- 8+ countries (Mimi et Toi)
- 2M+ reach per year (Mimi et Toi)
- 2x+ revenue per year (Franky Amsterdam)
- 5 yrs in a row (Franky Amsterdam)
- 5M+ reach per year (Franky Amsterdam)
Mimi et Toi
“Wrkt Digital's expertise is helping Mimi et Toi reach the next level.” Mimi van Dijk, founder
Franky Amsterdam
“I've been working with Wrkt for a few years now and I'm very positive!” Franka Vedder, founder
Experience
Anne & Esther Vedder
“With the help of Wrkt, we have grown significantly over the past years, from a passionate start-up to a brand with international ambitions. Their online campaigns and conversion optimizations have played an important role in that.”
Founders of Vedder & Vedder and Feather Women, Forbes 40 under 40 (2023)
Which services belong here
The channels that in fashion and jewellery deliver the most.
Meta and Instagram are the basis. TikTok works well for an audience aged 18 to 45. Pinterest suits visual discovery, Google Shopping captures existing demand and Klaviyo brings repeat purchases. Which mix suits you depends on your price level and audience. At Vedder & Vedder the CPA on Pinterest was 35 to 45 per cent lower than on Meta. For fashion brands with shops, such as Jutka & Riska, we align the online campaigns with the in-store moments and the purchasing advice.
Frequently asked questions
Frequently asked questions
- Do you also work for smaller fashion brands?
- We work for brands with a proven product, a webshop that sells and a media budget from €5,000 per month. If your brand is still smaller, we are happy to give honest advice on the first steps in the Growth Review.
- How do you deal with seasons and launches?
- We make an annual plan with all the moments: collection launches, gifting moments and sales. Budget and advertising follow that plan, with always-on campaigns as the basis. At Jutka & Riska we also advise on purchasing and stock based on sales data.
- Do you also make the content?
- Yes, we make the ads ourselves: user-style videos, model and product images and variants per placement. We use your brand's existing campaign imagery where it fits.
- How do you take returns into account?
- We calculate with net revenue per product group and link returns data from your webshop to the campaign data. Product groups with many returns get a different budget.
Curious how much potential your brand has?
Start with the free Growth Scan. Within two minutes you see how your webshop scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss the opportunities for your brand.
Last updated: November 13, 2026