Outsourcing social ads: Meta, TikTok and Pinterest from one approach.

Social ads for, among others: Jutka & Riska, Vedder & Vedder, Zèvy, Feather Women, Franky Amsterdam

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital is a social ads agency in Amsterdam for D2C and e-commerce brands. We run Meta, TikTok and Pinterest from one strategy, one test plan and one report. We do this within a growth marketing retainer, together with your other channels.

Who it is for

D2C brands with their own online store

Steering

Cost per new customer, all channels combined

Partnership

Growth marketing retainer, at least two paid channels

Media budget

From €5,000 per month, all channels combined

Term

Per quarter

Tooling

Wrkt Signal, included in every partnership

• 7+ ROAS on Meta within five months (Feather Women)
• +80% revenue in three months (Zèvy)
• 5 yrs in a row, revenue doubled (Vedder & Vedder)

Platforms

Three platforms, one approach.

Each platform has its own page. We handle strategy, test planning and reporting for all three together.

Meta Ads

For almost every D2C brand the basis of structural growth. Instagram often works best for sales, Facebook for reach and retargeting.

To Meta Ads

TikTok Ads

Ads that feel like TikTok, lots of testing and building on what works. If your audience is between 18 and 45 years old, TikTok is often a serious alternative to Meta.

To TikTok Ads

Pinterest Ads

A visual search engine with purchase intent. At Vedder & Vedder the CPA on Pinterest was 35 to 45 percent lower than on Meta.

To Pinterest Ads

Wrkt Signal for social ads

One test plan for three channels.

Wrkt Signal scans the ads on Meta and TikTok in your market every day. We translate what works into one test plan for all your social channels.

Your brand

Tone of voice, products and personas

Your own data

Meta Ads, Shopify and GA4

The market

Ad scans on Meta and TikTok

Weekly briefing · Social ads (Example)

For, among others: Jutka & Riska, Zèvy, Feather Women

Creative briefings

• Meta: New angle for Reels, based on the market (Briefing)
• TikTok: Three openings for the same video (Briefing)

Campaign optimisation

• Budget: Split across Meta, TikTok and Pinterest adjusted (Action)

Market signals and alerts

• Market: A competitor has started a new campaign (Alert)

The memory. Insights, actions and results. Every learning stays and builds up.

Why Wrkt Digital

One team, one fixed fee, all your channels.

Social ads deliver the most when one team steers all channels. That is why we work with a fixed fee, a senior team and our own tooling.

How it connects

Social ads in your customer journey.

Social channels let new people discover your brand and bring back those who are still deciding. The rest of the customer journey runs through search, your online store and email.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with Google

Social creates demand, Google captures it. We assess both on the figures of all channels combined.

Together with conversion optimisation

An ad makes a promise, the landing page has to deliver on it. We build pages that match the angle of the ad.

Together with Klaviyo

New customers from social go into your Klaviyo flows. That way you earn back the ad costs on the second purchase.

Especially relevant for

Brands that sell visually.

Social ads work for almost every D2C brand. In these categories we often see them work well.

Fashion

Collections, styling and drops, with their own rhythm per season.

Jewellery

Meta, TikTok and Pinterest together, each with its own role in the customer journey.

Beauty and personal care

Explanation and results on screen, with videos from users.

Home & living

Products in use, shown by real people.

Results

Brands that entrust their social ads to us.

Feather Women on Meta, Vedder & Vedder across multiple channels and Zèvy with TikTok and UGC videos.

Growth marketing retainer

from €2,500 per month

One retainer for strategy, Wrkt Signal and your social channels. Meta and TikTok as the basis, Pinterest as an extension. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Channel mix, forecast and a new plan every quarter.
• Campaign management: Daily management of at least two paid channels.
• Wrkt Signal: Briefings every week based on what works in your market.
• Measurement and reporting: Tracking in order, results in your own online client environment.
• Senior team: Direct contact with your specialist, a check-in every week.
• Ad creation: Videos and images per channel and placement.

Can be extended with

• Extra paid channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about outsourcing social ads

What does it cost to outsource social ads?

At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.

What is the difference between a social ads agency and a social media agency?

A social media agency usually creates organic content, such as posts and community management. A social ads agency focuses on paid advertising: campaigns, audiences, testing and return on your media budget.

When is outsourcing a smart move?

As soon as your ad budget is larger than the time and knowledge you can spend on it in-house. You often see it in rising costs per purchase, or in a marketer who handles social ads alongside five other tasks.

How quickly will I see results?

In the first four to eight weeks we build up data and test audiences, angles and ads. You usually see a structural improvement in your cost per customer within the first quarter.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

How do you split the budget across the channels?

Per brand, based on data. The younger your buyer, the larger the role of TikTok. We use Pinterest for visual categories, such as jewellery, fashion and interiors. We usually start with Meta.

Do I remain the owner of my ad accounts?

Yes. Your accounts, data and campaigns always remain yours. If the partnership ends, you take everything with you.

How do you report?

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Ready to hand over your social ads?

Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss the potential in your social channels.

Start your free Growth Scan | Book an intro call