Growth marketing for D2C brands: from first purchase to returning customer.

D2C brands we work for: Jutka & Riska, Ted Louise, Moddern, Ducett, Mimi et Toi

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital is a growth marketing agency in Amsterdam for D2C brands. We steer on the entire customer journey: advertising on Meta, TikTok, Pinterest and Google, an online store that converts and email that brings customers back. One team and a new plan every quarter, with our own AI tooling Wrkt Signal.

Who it is for

D2C brands with a proven product

Steering

Cost per new customer and customer value

Partnership

Growth marketing retainer, at least two paid channels

Media budget

From €5,000 per month, all channels combined

Term

Per quarter

Tooling

Wrkt Signal, included in every partnership

• +217% online revenue, year on year (Jutka & Riska)
• 4x as many orders (Moddern)
• 120%+ online revenue per year (Mimi et Toi)

Our approach

Four parts for structural growth.

On these four parts we build the growth of every D2C brand.

Customers who come back

Growth comes from new customers and from repeat purchases. From the first purchase we work on the second.

Channels as one whole

Meta, Google and email in one plan, with one team. That way every sale counts once.

Steering on cost per customer

We steer on what a new customer costs and on the margin that remains, across all channels combined.

Accurate measurement

Tracking that sees all sales, including server-side. That way you make decisions on complete figures.

Wrkt Signal for D2C

One memory for all your channels.

Wrkt Signal puts your sales data next to the ads in your market. Every week this results in one briefing, for all channels combined.

Your brand

Tone of voice, products and personas

Your own data

Shopify, GA4, Meta, Google Ads and Klaviyo

The market

Ad scans, search data and AI visibility

Weekly briefing · All channels (Example)

For, among others: Jutka & Riska, Moddern, Ducett

Creative briefings

• Meta: New angle for Reels, based on the market (Briefing)

Campaign optimisation

• Budget: Split between Meta and Google adjusted (Action)
• Email: The winning angle in the welcome flow as well (Action)

Market signals and alerts

• Market: A competitor has launched a new campaign (Alert)

The memory. Insights, actions and results. Every learning stays and builds up.

Why Wrkt Digital

Managing campaigns or steering growth.

Growth marketing is about the whole. Advertising is one part of it, just like your online store and your email.

How it connects

One plan for the entire customer journey.

A customer sees your brand on social, looks you up, buys in your online store and comes back through email. We steer those steps as one whole.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

New customers

Meta, TikTok and Pinterest let new people discover your brand. We make the ads ourselves and test them according to a fixed schedule.

Capturing search demand

Anyone searching for your brand or category finds you on Google. With GEO we make sure AI mentions your brand too.

Customers who come back

An online store that converts and Klaviyo flows from the first purchase. That way you earn back your advertising costs with the second purchase.

Especially relevant for

D2C brands with a story of their own.

We work for brands that sell directly to their customers. We have the most experience in these categories.

Fashion

Collections, seasons and sizes. We steer on net revenue per product group.

Jewellery and accessories

Gifting moments throughout the year and products you have to see.

Home & living

A higher order value and a longer decision before the purchase.

Beauty & health

Products that run out. Repeat purchases determine growth here.

Results

D2C brands that achieve structural growth.

For these brands we steer several channels as one whole. The figures cover the entire partnership.

Growth marketing retainer

from €2,500 per month

Growth marketing for D2C is the retainer itself: strategy, Wrkt Signal and at least two paid channels. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Channel mix, forecast and a new plan every quarter.
• Campaign management: Daily management of at least two paid channels.
• Wrkt Signal: Briefings every week based on what works in your market.
• Measurement and reporting: Tracking in order, results in your own online client environment.
• Senior team: Direct contact with your specialist, a check-in every week.
• Ad creation: Videos and images for all your channels.

Can be extended with

• Extra paid channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about growth marketing

What does a growth marketing agency cost?

At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.

What's the difference between growth marketing and performance marketing?

Performance marketing steers on direct sales per channel. Growth marketing looks at the entire customer journey, from the first ad to the second and third purchase, and steers on cost per new customer and customer value.

Which channels do you work with?

Meta, TikTok, Pinterest and Google Ads for advertising, Klaviyo for email and conversion optimisation for Shopify stores. With GEO we make sure AI mentions your brand. Which channels we use is something we decide together in the strategy.

How quickly will I see results?

In the first four to eight weeks we build up data and test audiences, angles and ads. You usually see a structural improvement in your cost per customer within the first quarter.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

Do I remain the owner of my accounts and data?

Yes. Your accounts, data and campaigns always remain yours. If the partnership ends, you take everything with you.

How do you report?

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Ready for growth that lasts?

Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss where the growth is for your brand.

Start your free Growth Scan | Book an intro call