Meta Ads agency for D2C brands: structural growth on Facebook and Instagram.

Meta Ads for, among others: Jutka & Riska, Ted Louise, Moddern, Ducett, Mimi et Toi

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital is a Meta Ads agency in Amsterdam for D2C and e-commerce brands. We make the ads ourselves, manage Facebook and Instagram daily and steer on the figures of all your channels combined. We do this within a growth marketing retainer, together with your other channels.

Who it is for

D2C brands with their own online store

Steering

Cost per new customer, all channels combined

Partnership

Growth marketing retainer, at least two paid channels

Media budget

From €5,000 per month, all channels combined

Term

Per quarter

Tooling

Wrkt Signal, included in every partnership

• 7+ ROAS on Meta within five months (Feather Women)
• +217% online revenue, year on year (Jutka & Riska)
• 5 yrs in a row, revenue doubled (Vedder & Vedder)

Our approach

Four components for success on Meta.

We build every Meta account on these four components.

Ads based on data

Which format works, which opening holds people's attention? We test according to a fixed schedule, so every new ad builds on what we already know.

A clear structure

Meta's algorithm largely handles bidding and distribution itself. We give it what it needs: strong ads and a clear campaign structure.

A view of the entire customer journey

Meta reports what Meta sees. We put the figures of all channels next to it, so you know what Meta really delivers.

Customers who come back

Profitable growth works when customers also buy a second time. That is why we connect Meta to your email and your retargeting.

Wrkt Signal for Meta Ads

Know what works before you test it.

Per scan, Wrkt Signal analyses hundreds of ads from you and your competitors on Meta. That shows us which angles and formats work in your market. That determines what we test every week.

Your brand

Tone of voice, products and personas

Your own data

Meta Ads, Shopify and GA4

The market

Ad scans on Meta, hundreds of ads per scan

Weekly briefing · Meta Ads (Example)

For, among others: Jutka & Riska, Moddern, Ducett

Creative briefings

• Reels: Three new openings on the angle that wins in your market (Briefing)
• Feed: Carousel with this month's bestsellers (Briefing)

Campaign optimisation

• Advantage+: Budget to the ads with the lowest cost per customer (Action)

Market signals and alerts

• Market: A competitor has started a new campaign (Alert)

The memory. Insights, actions and results. Every learning stays and builds up.

Why Wrkt Digital

One team, one fixed fee, all your channels.

Meta delivers the most when the ads, the campaigns and the measurement sit with one team. That is why we work with a fixed fee, a senior team and our own tooling.

How it connects

Meta in your customer journey.

Meta sits in two places in the customer journey. You reach new people there, and you bring back visitors who are still hesitating. That is why we steer Meta together with your other channels.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with TikTok and Pinterest

TikTok and Pinterest let new people discover your brand. Anyone who then visits your online store, we see again in the retargeting on Meta.

Together with Google

Meta for new customers, Google for people who are already searching. We steer both as one whole, so your budget is where it delivers the most.

Together with Klaviyo

New customers via Meta become more expensive every year. With Klaviyo flows, some of them come back for a second purchase, without extra advertising costs.

Especially relevant for

Meta fits almost every D2C brand.

In these categories we often see Meta work well.

Beauty and personal care

Explanation and results on screen, with videos of people who really use the product.

Jewellery

A product that has to convince in a few seconds, with close-up images and images of it being worn.

Fashion with shops

Growing online alongside physical shops, with campaigns around collections and shopping moments.

Home & living

Products you use at home, shown by real users.

Results

Brands that achieve structural growth on Meta.

Jutka & Riska more than tripled online revenue. Feather Women reached a ROAS of 7+ within five months, and Vedder & Vedder doubled revenue five years in a row.

Growth marketing retainer

from €2,500 per month

Meta Ads is part of the retainer: strategy, Wrkt Signal and at least two paid channels. Creating the ads is included. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Channel mix, forecast and a new plan every quarter.
• Campaign management: Daily management of at least two paid channels.
• Wrkt Signal: Briefings every week based on what works in your market.
• Measurement and reporting: Tracking in order, results in your own online client environment.
• Senior team: Direct contact with your specialist, a check-in every week.
• Ad creation: Videos and images for feed, Reels and Stories.

Can be extended with

• Extra paid channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about Meta Ads

What does a Meta Ads agency cost?

At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.

What is a good media budget to start with?

For most D2C online stores from €5,000 per month. That gets the algorithm through the learning phase and lets you test several ads and audiences at the same time.

What is the difference between Facebook Ads and Meta Ads?

Meta Ads is the umbrella name for ads on Facebook, Instagram and the Audience Network. This used to be called Facebook Ads. With one campaign you reach people on several platforms at once.

How quickly will I see results?

The first weeks are a learning and testing phase. Within four to eight weeks you see whether a campaign is heading in the right direction. You build structural growth in three to six months.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

Can I also use my Meta ads on TikTok?

Technically you can. In practice it rarely works, because people on TikTok quickly scroll past ads that feel different from the rest. That is why we make separate ads for each platform.

Do I remain the owner of my ad account?

Yes. Your accounts, data and campaigns always remain yours. If the partnership ends, you take everything with you.

How do you report?

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Ready to get serious about your Meta Ads?

Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss what is possible on Meta for your brand.

Start your free Growth Scan | Book an intro call