Jutka & Riska
Fashion
An online growth engine alongside four shops: advertising, Klaviyo, conversion rate optimisation and purchasing advice based on sales data.
- +217% online revenue, year on year
- 7+ ROAS
- +42% average order value
Conversion rate optimisation · Amsterdam
Conversion rate optimisation: more revenue from the same traffic.
Every euro you put into advertising lands on your webshop. If it converts better, every click is worth more. We analyse, test and improve, for all channels at once.
- For
- Shopify webshops with enough traffic to test
- Platform
- Shopify
- Collaboration
- add-on to the retainer
Start your free Growth Scan | Book an intro call
- Jewellery: Mimi et Toi
- Fashion: Jutka & Riska
- Home & living: Moddern
- Jewellery: Ducett
Conversion rate optimisation for brands including: Jutka & Riska, Moddern, Mimi et Toi, Ducett
5/5 on Sortlist · 4.6 on Google
In short
Wrkt Digital does conversion rate optimisation for D2C webshops on Shopify. We analyse where visitors drop off, test landing pages and product pages and improve the checkout. We do this alongside your campaigns, so that ad and page match.
- For whom
- Shopify webshops with enough traffic to test
- Platform
- Shopify
- Tools
- GA4, Hotjar and Microsoft Clarity
- Execution
- With development partners where needed
- Term
- Per quarter
- Tooling
- Wrkt Signal, included in every collaboration
- +42% average order value (Jutka & Riska)
- 4x as many orders (Moddern)
- 120%+ online revenue per year (Mimi et Toi)
What we do
Four places where we win revenue.
We start with analysis. Only then do we choose what to test or improve.
Analysis
Where do visitors drop off? We look in GA4, Hotjar and Microsoft Clarity, per device and per channel.
Landing pages
Pages that match the angle of your ad. What the ad promises, the page delivers.
Product pages
Images, size information, reviews and delivery times. The details that decide whether someone presses the button.
Checkout
Fewer steps, the right payment methods per country and clear shipping information.
Wrkt Signal for conversion rate optimisation
Testing what delivers the most.
Wrkt Signal puts your webshop data next to your reviews and next to the angles that work in your market. The result is a test roadmap: what we test first and why.
- Your brand
- Tone of voice, products and personas
- Your own data
- Shopify, GA4 and reviews
- The market
- Angles from ad scans on Meta and TikTok
Test roadmap · Conversion (Example)
For, among others: Jutka & Riska, Moddern, Mimi et Toi
Now
- Checkout: Payment methods per country at the top (Test)
- Product page: Size information and reviews higher on the page (Test)
Next
- Landing page: One page per ad angle (Briefing)
Market signals and alerts
- Figures: Mobile conversion differs from last week (Alert)
The memory. Insights, actions and results. Every learning stays and builds up.
Why Wrkt Digital
Measure first, then improve.
Conversion rate optimisation delivers the most when it sits with the same team as your campaigns. Then ad and page match.
| Typical | At Wrkt Digital | |
|---|---|---|
| Fee | Hours per month, extra work billed separately | Fixed monthly fee, tooling and software included |
| Team | An account manager as go-between | Direct contact with the senior specialist who builds your campaigns |
| Approach | Separate changes based on gut feeling | Analysis first, then a test roadmap in order of return |
| Execution | Advice in a report | Tests and changes implemented, with development partners where needed |
How it connects
Your webshop is the point where all channels come together.
Every channel sends traffic to your webshop. Conversion rate optimisation makes that traffic worth more, for all channels at once.
- Discover: Meta Ads, TikTok Ads, Pinterest Ads
- Search and compare: Google Ads, GEO, ChatGPT Ads
- Buy: Conversion optimisation, Retargeting
- Come back: Email with Klaviyo
Wrkt Signal connects the steps: one memory and one plan every week for all your channels.
Together with Meta, TikTok and Pinterest
An ad promises something, the landing page has to deliver it. We build pages that match the angle of the ad.
Together with Google Ads
Visitors from Google know what they are looking for. A fast product page with clear information helps them buy.
Together with Klaviyo
A sign-up form at the right moment brings in more subscribers for your flows.
Especially relevant for
Webshops where the details make the difference.
Conversion rate optimisation pays off once you have enough traffic.
Jewellery
Small products with a high value. Trust and details make the difference.
Fashion
Sizes and returns. A good size chart and clear returns information help people buy.
Home & living
A higher order value and a longer decision. Delivery time and material make the difference.
Webshops in several countries
Different payment methods and shipping expectations per country.
Results
Brands that get more out of their webshop.
For these brands, conversion rate optimisation is part of the collaboration. The figures cover the collaboration as a whole.
Moddern
Home & living
From the first call, it was clear they understand both the creative and the commercial side of scaling a premium brand.
- 3.51 ROAS in May, up from 0.67 in April
- 4x as many orders
- 44-48% email open rate
Mimi et Toi
Jewellery
Wrkt Digital's expertise is helping Mimi et Toi reach the next level.
- 120%+ online revenue per year
- 8+ countries
- 2M+ reach per year
Growth marketing retainer
from €2,500 per month
Conversion rate optimisation is an add-on to the retainer, alongside your paid channels. Excluding media budget. Every brand needs its own approach, so you always get a tailored proposal.
- Intro call
- Strategy and approach
- Tailored proposal
Always included in the retainer
- Strategy: Channel mix, forecast and a new plan every quarter.
- Campaign management: Daily management of at least two paid channels.
- Wrkt Signal: Weekly briefings based on what works in your market.
- Measurement and reporting: Tracking in order, results in your own online client environment.
- Senior team: Direct contact with your specialist, a check-in every week.
- Test roadmap: Analysis, tests and improvements in order.
Can be extended with
- Extra paid channel
- Email with Klaviyo
- GEO: visible in AI
Frequently asked questions
Frequently asked questions about conversion rate optimisation
- What does conversion rate optimisation cost?
- At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. It includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.
- How much traffic do I need to test?
- For a reliable A/B test you need enough visitors and purchases per variant. With less traffic we make targeted improvements based on analysis and behavioural data.
- Which tools do you use?
- GA4 for the figures, Hotjar and Microsoft Clarity for behaviour on the page. For A/B testing we choose a tool that fits your webshop.
- How quickly will I see results?
- An improvement in the checkout often shows within a few weeks. A test usually needs two to four weeks for a reliable outcome.
- Which brands is Wrkt Digital a good fit for?
- D2C and e-commerce brands with a proven product, a webshop that sells and enough media budget to test. We are less suited to B2B companies. Not sure? Then we will tell you honestly in the intro call.
- Who implements the changes?
- We implement tests and changes. Where it gets technically more complex, we work with our development partners or with your web developer.
- Which platform do you work on?
- We do conversion rate optimisation for webshops on Shopify. That is where we know the themes, the checkout and the apps best.
- How do you report?
- You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.
Curious where your webshop is leaving revenue on the table?
Start with the free Growth Scan. Within two minutes you see how your webshop scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss the first improvements.
Last updated: November 13, 2026