International campaigns for D2C brands: growing outside the Netherlands.

International for, among others: Mimi et Toi, Vedder & Vedder, Fūnem Studio, Neutra

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital helps D2C brands grow internationally. We work from the Netherlands and Belgium and have campaign experience in Germany, France, the United Kingdom and the United States. Per country we first test whether there is demand. After that we expand with separate campaigns, a separate product feed and an online store that fits the country.

Who it is for

D2C brands with a proven product in the Netherlands

Markets

The Netherlands, Belgium, Germany, France, the United Kingdom and the United States

Start

One country as a test, then expand

Steering

Cost per new customer, per country

Term

Per quarter

Tooling

Wrkt Signal, included in every partnership

• 8+ European countries with Meta and Google (Mimi et Toi)
• 3 new markets: UK, Germany and France (Vedder & Vedder)
• 120%+ online revenue per year (Mimi et Toi)

Our approach

Four parts for growth across the border.

Every country requires its own choices. These four determine the result.

Test first

We start in one country with a limited budget. That way you see whether there is demand before you invest in stock, translation and customer service.

Campaigns per country

Every country gets its own campaigns and its own budget. That way you see per market what a new customer costs.

Ads in the language of the country

In the language of the country, with images that fit the market. What works in the Netherlands, we test again there.

An online store that is right for that country

Currency, payment methods, shipping costs and delivery time. Details that determine whether someone checks out.

Wrkt Signal for international campaigns

Know what works, per country.

Wrkt Signal scans the ads of brands in your category, including in the country where you want to start. That way you see in advance which angles work there and who your competitors are.

Your brand

Tone of voice, products and personas

Your own data

Shopify, GA4 and your ad accounts, per country

The market

Ad scans of brands in the country where you start

Weekly briefing · International (Example)

For, among others: Mimi et Toi

Market signals and alerts

• Germany: A competitor has started a new campaign (Alert)

Creative briefings

• France: Two angles that work in the market, to test (Briefing)

Campaign optimisation

• Budget: Split per country adjusted to cost per customer (Action)

The memory. Insights, actions and results. Every learning stays and builds up.

Why Wrkt Digital

The same approach, separate choices per country.

What works in the Netherlands is a good starting point. We test it again per country.

How it connects

The customer journey works differently in every country.

The steps are the same, the habits differ. Per country we look at which channels play the biggest role.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with Google

A separate product feed per country, in the right language and currency. That way you capture the search demand in every market.

Together with conversion optimisation

Payment methods and shipping information per country. iDEAL in the Netherlands, Bancontact in Belgium, often PayPal or payment on invoice in Germany.

Together with Klaviyo

Flows per language and per country, so that a German customer receives a German email.

Markets

Countries where we have experience.

We work from the Netherlands and Belgium and have run campaigns in Germany, France, the United Kingdom and the United States.

Belgium

The same language in Flanders, different habits. Bancontact and its own expectations about shipping.

Germany

A large market with critical buyers. Reviews, quality marks and returns policy carry a lot of weight.

France

Ads, online store and customer service in French make the difference here.

United Kingdom

Outside the EU. Import duties, VAT and delivery time are part of the preparation.

United States

A large market with a lot of competition. Shipping, returns and import duties determine the margin.

Results

Brands that grow across the border.

Mimi et Toi advertises in more than eight European countries. Vedder & Vedder expanded to the United Kingdom, Germany and France.

Growth marketing retainer

from €2,500 per month

International campaigns run within the retainer: strategy, Wrkt Signal and at least two paid channels, set up per country. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Channel mix, forecast and a new plan every quarter.
• Campaign management: Daily management of at least two paid channels.
• Wrkt Signal: Briefings every week based on what works in your market.
• Measurement and reporting: Tracking in order, results in your own online client environment.
• Senior team: Direct contact with your specialist, a check-in every week.
• Campaigns per country: Separate campaigns, feed and budget per market.

Can be extended with

• Extra paid channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about international advertising

What does international advertising cost?

At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.

Which country do I start in?

That depends on your product, your margin and your shipping costs. Belgium is often the first step, because language and logistics are close to home. Germany is larger and requires more preparation. We test it with a limited budget before you choose.

Does my online store need to be translated?

For a first test in Flanders usually not. For Germany, France and the United Kingdom it does: product pages, checkout and customer service in the language of the country.

How much budget do I need per country?

Enough to test multiple ads and let the algorithm learn. We set the budget per country in the strategy. After the test period we assess whether to expand.

Do you also work outside Europe?

Yes. Besides the Netherlands, Belgium, Germany, France and the United Kingdom, we have campaign experience in the United States. We are happy to discuss other countries, and we will tell you honestly if we know less about them.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

How do you report?

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Ready for a new market?

Book a no-obligation intro call. We discuss which country suits your product and what a first test looks like.

Book an intro call | Start your free Growth Scan