Google Ads agency for D2C brands: from search demand to profitable revenue.

Google Ads for, among others: Ted Louise, Amaya Amsterdam, Moddern, Ducett, Franky Amsterdam

5/5 on Sortlist · 4.6 on Google

In short

Wrkt Digital is a Google Ads agency in Amsterdam for D2C and e-commerce brands. We manage Search, Shopping, Performance Max and YouTube together with your other channels and steer on margin per product group. We do this within a growth marketing retainer, together with your other channels.

Who it is for

D2C brands with their own online store

Steering

Margin per product group, all channels combined

Partnership

Growth marketing retainer, at least two paid channels

Media budget

From €5,000 per month, all channels combined

Term

Per quarter

Tooling

Wrkt Signal, included in every partnership

• 2x revenue per year (Amaya Amsterdam & Studio Amaya)
• 4x as many orders (Moddern)
• 5 yrs in a row, revenue doubled (Franky Amsterdam)

Campaign types

Four campaign types that work for D2C.

Which ratio fits depends on how many people search for your category and your brand. We measure that upfront.

Shopping and Performance Max

Your product feed determines the result. We improve titles, attributes and images and steer on margin per product group.

Search on category

Keywords with purchase intent that describe your category. This is where you find new customers, as soon as there is search volume.

Searches for your brand name

For a small budget you are at the top when someone searches for your brand name. That keeps those customers with you, away from competitors and marketplaces.

Demand Gen and YouTube

For brands that want to grow search demand themselves and have video that tells their story. We use this once the basics are in place.

Wrkt Signal for Google Ads

Know every week where the revenue is.

Wrkt Signal puts your Google data next to the search demand in your market. Every week we translate that into actions per product group and search intent.

Your brand

Tone of voice, products and personas

Your own data

Google Ads, GA4 and Shopify

The market

Search data and keywords in your category

Weekly briefing · Google Ads (Example)

For, among others: Ted Louise, Moddern, Ducett

Campaign optimisation

• Shopping: Product group bags: margin leaves room, bids up (Action)
• Search: New search terms with purchase intent added (Action)

Creative briefings

• Feed: Product titles and images for the new collection (Briefing)

Market signals and alerts

• Market: Cost per click in your category differs from last week (Alert)

The memory. Insights, actions and results. Every learning stays and builds up.

Why Wrkt Digital

One team, one fixed fee, all your channels.

Google Ads delivers the most when it is steered together with your other channels. That is why we work with a fixed fee, a senior team and our own tooling.

How it connects

Google captures the demand you create elsewhere.

Demand is created on Meta, TikTok and Pinterest. On Google you capture it. That is why we assess all channels together: total revenue divided by total ad budget, and the cost per new customer.

1. Discover: Meta Ads, TikTok Ads, Pinterest Ads
2. Search and compare: Google Ads, GEO, ChatGPT Ads
3. Buy: Conversion optimisation, Retargeting
4. Come back: Email with Klaviyo

Wrkt Signal connects the steps: one memory and one plan every week for all your channels.

Together with Meta and TikTok

For most brands we work with, 20 to 40 percent of the budget goes to Google. The better known the brand, the larger that share.

Together with conversion optimisation

Someone who arrives via Google knows what they are looking for. A fast product page with clear information makes every click worth more.

Together with Klaviyo

Anyone who buys via Google goes straight into your Klaviyo flows. That way you earn back the click costs on the second purchase.

Especially relevant for

Where Google delivers the most.

Google works for every online store with search demand. In these categories we most often see Google carrying a large share of revenue.

Fashion

People search by brand, model and colour. Shopping puts the right product next to the right search query.

Home & living

A higher order value. People search and compare on Google before they buy.

Beauty & health

People search by ingredient, skin type and concern. Search captures those questions.

Jewellery and accessories

Around Mother's Day and Christmas people search specifically for a gift. Shopping captures that.

Results

Brands where Google is in the mix.

At Moddern, Google Ads runs alongside Meta and email. At Studio Amaya and Franky Amsterdam, Google ran alongside Meta and other channels. The figures cover the entire partnership.

Growth marketing retainer

from €2,500 per month

Google Ads is part of the retainer: strategy, Wrkt Signal and at least two paid channels. Google often runs alongside Meta or TikTok. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Channel mix, forecast and a new plan every quarter.
• Campaign management: Daily management of at least two paid channels.
• Wrkt Signal: Briefings every week based on what works in your market.
• Measurement and reporting: Tracking in order, results in your own online client environment.
• Senior team: Direct contact with your specialist, a check-in every week.
• Feed and structure: Product feed and campaign structure for Google Ads.

Can be extended with

• Extra paid channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about Google Ads

What does a Google Ads agency cost?

At Wrkt Digital you work with a growth marketing retainer from €2,500 per month, excluding media budget. This includes strategy, Wrkt Signal and the management of at least two paid channels. The amount depends on the number of channels, the complexity and your media budget. After the intro call you receive a tailored proposal.

What is a good starting budget for Google Ads?

We advise a media budget from €5,000 per month across all channels combined. How much goes to Google depends on the search demand.

Is Performance Max suitable for my online store?

With a good product feed it is a strong campaign type for most online stores. Do exclude your brand name, otherwise you pay for revenue you already had.

How quickly will I see results?

On your brand name and in Shopping often within a few weeks, because the purchase intent is already there. Search on category and Performance Max need four to eight weeks.

Which brands is Wrkt Digital a good choice for?

For D2C and e-commerce brands with a proven product, an online store that sells and enough media budget to test. We are less suited to B2B companies. In doubt? Then we will tell you honestly in the intro call.

Can I start with Google Ads only, or Shopping only?

Our retainer is based on at least two paid channels, because Google delivers the most alongside a channel that creates new demand. Within Google we determine the order. For brands with a strong feed and little search demand for the category, we regularly start with Shopping and searches for the brand name. Search on category follows as soon as the search volume justifies it.

Do I remain the owner of my Google Ads account?

Yes. Your accounts, data and campaigns always remain yours. If the partnership ends, you take everything with you.

How do you report?

You see your results in your own online client environment, which we update weekly. Every week there is a fixed check-in with your specialist and every quarter we make a new plan.

Curious how much search demand you are leaving untouched?

Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss what that means for Google Ads.

Start your free Growth Scan | Book an intro call