Data you can steer by.

5/5 on Sortlist · 4.6 on Google

In short

From tracking and server-side measurement to reporting in your own client environment. With Wrkt Signal as the AI core that places your own data alongside the market.

AI is as good as the data underneath it.

Wrkt Signal pulls data from Shopify, Meta, Google, GA4, Klaviyo and your reviews through live connections. If that data is wrong, the analysis is wrong too. That is why every partnership starts with the measurement. Only once that is in order do we steer on the figures.

Measure what delivers revenue.

Every platform reports its own success. Add those up and you often end up higher than your actual revenue. We steer on the figures from all channels combined: total revenue divided by total advertising budget, and the cost per new customer. We use the figures per platform to optimise within a channel.

What we do

Nine components, one measurement.

Together they make sure you know what each channel delivers, and what to do next.

Tracking and server-side measurement

Server-side tracking via Google Tag Manager, the Meta Conversions API, TikTok Events API and Pinterest Tag. In our experience you see 25 to 35 percent more conversions than with browser tracking alone.

GA4 and e-commerce tracking

A GA4 set-up with e-commerce tracking, the right conversions and cross-domain tracking where needed.

Figures from all channels combined

Total revenue divided by advertising budget, and the cost per new customer. That way you steer on what the whole delivers.

Your own client environment

Your results are in your own online client environment. We update it every week.

Wrkt Signal

Our AI core places your brand, your own data and the market side by side and translates that into actions every week.

View Wrkt Signal

Customer data and segments

Segments in Klaviyo based on purchase behaviour and engagement. We share them with Meta, so existing customers see different ads from new ones.

Go to Klaviyo

Testing and conversion optimisation

A/B tests and behaviour analysis with Hotjar and Microsoft Clarity. That way you measure what an improvement delivers.

Go to conversion optimisation

Data audits

We check your measurement for duplicate or missing conversions, broken tags and differences between platforms and your online store.

Measurement in AI

We measure how often AI models mention your brand and which enquiries come in via AI.

Go to GEO

How we work

We build on what you already have.

Shopify, GA4, Klaviyo and your ad accounts form the foundation. We set them up properly and connect them to each other.

What we help brands with

Setting up server-side tracking via Google Tag Manager and the Conversions API. Setting up GA4 again with e-commerce tracking and the right conversions. Tracking down double-counted and missing conversions. Bringing the figures from all channels together in one weekly report. Using segments from Klaviyo in your ads.

Robin de Wildt, Digital Growth Expert

Want to know how your measurement is doing? Robin is happy to think along with you.

Book an intro call

Your accounts, data and connections always remain yours. If the partnership ends, you take everything with you.

Growth marketing retainer

How we arrive at your proposal

Introduction

We get to know your brand, your goals and your current channels.

Strategy and approach

We show which channels we use, in which order and why.

Tailored proposal

With a fee that fits the number of channels, the complexity and your media budget.

Growth marketing retainer

from €2,500 per month

Measurement and reporting are part of the basis of every partnership, alongside strategy, campaigns and Wrkt Signal. Excluding media budget. Every brand needs its own approach, so you always receive a tailored proposal.

1. Intro call
2. Strategy and approach
3. Tailored proposal

Always included in the retainer

• Strategy: Growth strategy and channel mix, a forecast and a new plan every quarter.
• Campaign management: Daily management and optimisation of at least two paid channels: Meta, TikTok, Google or Pinterest.
• Wrkt Signal: Our own AI tooling. Briefings and new angles every week based on what works in your market.
• Measurement and reporting: Tracking in order and your results in your own online client environment, which we update weekly.
• Senior team: You work directly with your specialist, with a fixed check-in every week.

Can be tailored and extended with

• Extra channel
• Email with Klaviyo
• Conversion optimisation
• GEO: visible in AI

Book an intro call | See how we work

Frequently asked questions

Frequently asked questions about data and measurement

What is server-side tracking and do I need it?

With server-side tracking, conversions go to Meta, Google and TikTok via your own server. Ad blockers and cookie settings then block less. In our experience you see 25 to 35 percent more conversions.

Why do the figures in Meta, Google and Shopify differ?

Each platform counts in its own way, with its own measurement windows. A purchase can therefore count for several platforms. That is why we always compare with the revenue in your online store.

Does my data remain mine?

Yes. Your accounts, data, pixels and connections always remain yours. If the partnership ends, you take everything with you.

Where do you start?

With an audit of your measurement: tags, conversions, connections and the differences between platforms. After that we set the measurement right and set up your client environment.

Curious what your data is telling you?

Start with the free Growth Scan. Within two minutes you see how your online store scores on tracking, findability, social media and advertising. In the Growth Review that follows we discuss what can be improved in your measurement.

Start your free Growth Scan | Book an intro call