Mimi & Toi — Trendy jewelry with seasonal peak sales
Vertical: Fashion & Sieraden | Services: Meta Advertising, Google Ads, Klaviyo CRM, CRO Advies
Description
Mimi & Toi combines trendy, affordable jewelry with a playful design language. Collections change quickly, keeping up with the latest fashion trends.
Since September 2024 we run a cross-channel strategy with META and Google Ads, with campaigns across more than 8 European countries. By testing per channel, country and season, we found the optimal combination. Seasonal campaigns around Valentine's Day, Black Friday, and Christmas deliver strong peak results. We also run email marketing via Klaviyo and advise on conversion rate optimization (CRO).
Online revenue grows structurally by more than 120% per year and reach through social ads has grown to over 2 million per year.
Goals
- Increase online revenue through cross-channel advertising
- Maximize seasonal campaigns
- Scale across more than 8 European countries
Approach
- Cross-channel strategy: META and Google Ads across 8+ European countries
- Seasonal campaigns: Valentine's Day, Black Friday, Christmas
- Email marketing and flows via Klaviyo CRM
- CRO advice and funnel optimization from ad to checkout
Results
- Revenue growth per year: 120%+
- Annual reach: 2M+
- Peak results: BF & Kerst
Channels & Tools
Meta Advertising, Google Ads, Klaviyo, Databox, Google Analytics, Google Tag Manager