Mimi & Toi — Trendy jewelry with seasonal peak sales
Vertical: Fashion & Sieraden | Services: Meta Advertising, TikTok Advertising, Google Ads
Description
Mimi & Toi combines trendy, affordable jewelry with a playful design language. Collections change quickly, keeping up with the latest fashion trends.
We set up a cross-channel strategy with META, TikTok, and Google Ads. By testing per channel and season, we found the optimal combination. Seasonal campaigns around Valentine's Day, Black Friday, and Christmas deliver strong peak results.
Online revenue grows structurally by more than 120% per year and reach through social ads has grown to over 2 million per year.
Goals
- Increase online revenue through cross-channel advertising
- Maximize seasonal campaigns
- Validate TikTok as new channel
Approach
- Cross-channel strategy: META, TikTok, and Google Ads
- Seasonal campaigns: Valentine's Day, Black Friday, Christmas
- Audience testing per channel and season
- Funnel optimization from ad to checkout
Results
- Revenue growth per year: 120%+
- Annual reach: 2M+
- Peak results: BF & Kerst
Channels & Tools
Meta Advertising, TikTok Advertising, Google Ads, Databox, Google Analytics, Google Tag Manager