dstinctive — Personalized Italian design socks
Vertical: Fashion & Sieraden | Services: Meta Advertising, Pinterest Ads, Google Ads
Description
dstinctive offers men the ability to personalize Italian design socks with their name or initials. The socks are sustainably produced with zero waste in Italy.
Not only was the brand new, but so was the entire concept. We tested different interest audiences on social media and Pinterest to validate the market.
A surprising discovery: women are an equally interesting audience - personalized socks are a popular gift, especially around Christmas and Father's Day.
Goals
- Test whether the personalization concept has potential
- Discover the right audience for a new product concept
- Stimulate repeat purchases and gift sales
Approach
- Concept validation through social media campaigns
- Interest audiences tested on META and Pinterest
- Gift targeting around Christmas and Father's Day
- Google Ads for purchase intent socks and personalization
Results
- Concept potential: Bewezen
- Top audience (gifts): Vrouwen
- Peak periods: Kerst & VD
Channels & Tools
Meta Advertising, Pinterest Ads, Google Ads, Google Analytics, Google Tag Manager