Jutka & Riska — Iconic retail brand building an online growth engine
Vertical: Fashion & Sieraden | Services: Meta Advertising, Klaviyo
Description
Jutka & Riska is an iconic Amsterdam fashion brand with four stores in Amsterdam, Haarlem and Antwerp. The brand combines new collections with hand-picked vintage.
Since September 2025 we have been building the online growth engine alongside the stores. Not just advertising: we implemented Klaviyo, created a conversion optimization plan and plan the entire year around campaign moments like ELLE Shopping, Black Friday and the holidays.
The partnership goes beyond marketing: based on sales data we also advise on inventory and buying for the webshop - from hero products to sizing.
The result after the first months of 2026: online revenue more than tripled year-on-year, 145% more orders, a 42% higher order value and a ROAS above 7.
Goals
- Build online revenue alongside the four physical stores
- Create a complete e-commerce funnel: from advertising to email and conversion
- Structurally leverage campaign moments, from ELLE Shopping to Black Friday
Approach
- Meta campaigns around the brand's strength: vintage selection and new collections
- CRM strategy and Klaviyo implementation: pop-up, flows and campaigns
- Conversion optimization plan for the webshop
- Annual planning with campaign moments and buying advice based on sales data
Results
- Online revenue (Jan-Jul, YoY): +217%
- ROAS: 7+
- Average order value: +42%
- Orders (YoY): +145%
Channels & Tools
Meta Advertising, Klaviyo, CRO, Google Analytics, Google Tag Manager