Jutka & Riska — Online growth for iconic Amsterdam fashion brand
Vertical: Fashion & Sieraden | Services: Meta Advertising, Google Ads
Description
Jutka & Riska is an iconic Amsterdam fashion brand with four stores in Amsterdam, Haarlem, and Antwerp. They combine new collections with hand-selected vintage items.
While the brand has a loyal customer base through physical stores, they wanted to extend their reach online. With social media advertising and Google Ads, we now reach a much broader audience.
Online revenue has doubled. Customers who discover online also buy in-store, and vice versa - great crossover growth.
Goals
- Grow online revenue alongside four physical stores
- Position brand beyond Amsterdam and Haarlem
- Increase webshop traffic and conversion
Approach
- Social media and Google Ads targeting broader audience
- Content testing: vintage selection vs. new collections
- Retargeting for store visitors and website visitors
- Conversion optimization of the webshop
Results
- Online revenue: 2x
- People reached: 1.5M+
- Crossover growth: On + offline
Channels & Tools
Meta Advertising, Google Ads, Google Analytics, Google Tag Manager