Brinckers — Strategic marketing plan for new bicycle brand
Vertical: Mobiliteit | Services: Meta Advertising, Google Ads
Description
Fietsenwinkel.nl is one of the largest bicycle retailers in the Netherlands. For the launch of their own brand Brinckers - quality bikes and e-bikes - a well-thought-out marketing plan was needed.
We delivered a complete online marketing plan: social media advertising strategy, tracking setup, A/B testing plan, keyword research, SEA campaigns, display retargeting, SEO recommendations, email marketing strategy, and a business case with revenue forecast and ROI.
A strategic foundation enabling Brinckers to enter the market with confidence.
Goals
- Develop online strategy for private label launch
- Deliver business case with revenue forecast and ROI
- Set up social ads and SEA roadmap
Approach
- Market analysis of the Dutch bicycle market
- Strategy sessions and analysis of current results
- Strategic plan with forecast and business case
- Extensive keyword research and media planning
Results
- Marketing plan: Compleet
- Strategic roadmap: 12 mnd
- Business case: ROI
Channels & Tools
Meta Advertising, Google Ads, Google Analytics, Google Tag Manager