Equals Academy — 1 million women reached for free tech courses
Vertical: Educatie | Services: Meta Advertising, TikTok Advertising, Google Ads, LinkedIn Advertising
Description
Equals strives for more equality and diversity in the workplace. Through their Academy, they help women start a career in IT with quality, free tech courses.
Since 2022, we've been helping Equals with lead gen campaigns on META, TikTok, Google Ads, and LinkedIn. We continuously test content that taps into career-switchers' motivation.
The result: over 1 million women reached, a low cost per lead, and successful expansion from Amsterdam to multiple Dutch cities.
Goals
- Generate leads for free tech courses
- Achieve the lowest possible cost per lead
- Expand from Amsterdam to multiple cities
Approach
- Cross-channel strategy: META, TikTok, Google, and LinkedIn
- Identified optimal audience per city
- Tested ad content based on career-switching motivation
- Scaled to multiple Dutch cities
Results
- Women reached: 1M+
- Cost per lead: Laag
- Cities active: Meerdere
Channels & Tools
Meta Advertising, TikTok Advertising, Google Ads, LinkedIn Advertising, Databox, Google Analytics, Google Tag Manager