Feraggio — The perfect pump: elegant and comfortable
Vertical: Fashion & Sieraden | Services: Meta Advertising, Google Ads
Description
Feraggio is a Dutch luxury shoe brand that created the perfect pump - elegant and comfortable. "Heel the world" is their motto.
We set up the full e-commerce tracking and launched campaigns on META and Google Ads. With an efficient budget, we reached 500,000 women in the target audience.
Website traffic increased significantly and Q4 was by far their best quarter ever in terms of online revenue.
Goals
- Set up e-commerce tracking and tooling
- Increase online revenue and traffic
- Position brand with the right audience
Approach
- Complete tracking and advertising setup
- Social media campaigns targeting women in audience
- Google Ads for purchase intent
- Analyzed and optimized webshop for conversions
Results
- Women reached: 500K
- Quarter ever (Q4): Best
- Traffic growth: Fors
Channels & Tools
Meta Advertising, Google Ads, Google Analytics, Google Tag Manager