Fünem Studio — Artisan weaving supplies for an international niche
Vertical: Home & Living | Services: Meta Advertising
Description
Fūnem Studio was founded by fashion designer Jantine van Peski to share her love for textiles and weaving. From her studio in Antwerp, she hand-selects all fibers and develops her own tools.
The products are beloved within a very specific niche not bound by country, region, or age. Through a detailed analysis of the customer base and targeted experiments, we found the right audience in an international market.
Fünem Studio now reaches weaving enthusiasts worldwide through targeted social advertising.
Goals
- Reach specific international niche audience
- Increase online revenue through social advertising
- Use customer analysis for targeted campaigns
Approach
- Analysis of customer base and website traffic
- Experiments to find niche audience internationally
- Social advertising targeting weaving enthusiasts
- Conversion optimization of the webshop
Results
- International niche: Gevonden
- Reach: Wereldwijd
- Online revenue: Groeiend
Channels & Tools
Meta Advertising, Google Analytics, Google Tag Manager