Koi Atelier — Handmade jewelry with a personal story
Vertical: Fashion & Sieraden | Services: Meta Advertising
Description
Koi Atelier was founded by Roxy Lunn in 2015. From her studio in the heart of Amsterdam, she transforms personal stories into beautiful handmade jewelry - timeless, sustainable, and accessible.
Since early 2024, we've been growing the brand through META advertising. By testing different content formats, we discovered that storytelling videos resonate best with the target audience.
With a focused media budget, we reach over 100,000 people per month and website traffic has tripled.
Goals
- Increase brand awareness beyond the Amsterdam studio
- Boost website traffic and video views
- Improve conversion rate to purchases
Approach
- Audience research with existing customer data
- Meta advertising strategy focused on reach and traffic
- Optimized media budget at campaign level
- Content testing: video vs. static, storytelling vs. product
Results
- People reached: 100K+
- Video views: 250K+
- Website traffic: 3x
Channels & Tools
Meta Advertising, Google Analytics, Google Tag Manager, Microsoft Clarity