Mélanie Pigeaud — Sustainable jewelry from studio to online
Vertical: Fashion & Sieraden | Services: Meta Advertising, Google Ads
Description
Mélanie Pigeaud designs sustainable, minimalist jewelry from recycled gold and silver. Each piece is handmade in her studio on Amsterdam's canals.
Her collections range from exclusive pieces to affordable options. Mélanie has been welcoming clients to her studio for years, but wanted to extend her reach online to a broader audience.
With social media advertising and Google Ads, we bring her unique jewelry to the right audience. Online revenue has doubled and we reach over 500,000 women per year.
Goals
- Expand online clientele alongside physical studio
- Find the right audience for premium segment
- Maximum results within available budget
Approach
- Audience testing focused on premium jewelry market
- Combined social media and Google Ads
- Content tested: studio behind-the-scenes vs. product shots
- Analyzed and improved website conversion
Results
- Online revenue: 2x
- Women reached: 500K+
- Cost per acquisition: Lager
Channels & Tools
Meta Advertising, Google Ads, Google Analytics, Google Tag Manager
Visit website: Mélanie Pigeaud