Neutra — Premium sneakers that whisper, not shout
Vertical: Fashion & Sieraden | Services: Meta Advertising, Google Ads
Description
Neutra believes design should whisper, not shout. Their Hakone collection combines Japanese aesthetics with European craftsmanship - shoes that earn their place through purpose, presence, and integrity.
With targeted advertising on META and Google Ads, we found the optimal combination of audience and content. Lifestyle content performs exceptionally well with design-conscious consumers.
Online revenue grew by 150%, we reached over 800,000 people, and took the first successful steps toward European expansion.
Goals
- Position brand with design-conscious audience
- Structurally increase online revenue
- First steps toward international expansion
Approach
- Targeted paid advertising on META and Google Ads
- Audience testing: design lovers and sneaker enthusiasts
- Content A/B tests with lifestyle vs. product focus
- Retargeting based on website behavior
Results
- Revenue growth: 150%
- People reached: 800K+
- Markets: EU-breed
Channels & Tools
Meta Advertising, Google Ads, Databox, Google Analytics, Google Tag Manager