NewHouse Gallery — Making contemporary art accessible online
Vertical: Home & Living | Services: Meta Advertising, Google Ads
Description
NewHouse Gallery makes contemporary art and prints accessible to a wide audience. In addition to the physical gallery, they wanted to build a strong online sales channel.
With visually strong campaigns on META and Google Ads, we reach art enthusiasts who don't necessarily visit the gallery. By testing different content formats and audiences, we found the optimal approach.
Online sales are growing and reach has expanded to over 500,000 people - an entirely new audience alongside regular gallery visitors.
Goals
- Stimulate online sales of artworks and prints
- Tap into new audiences beyond existing gallery visitors
- Position brand with online art buyers
Approach
- Audience research based on existing customer data
- Visually strong campaigns on META
- Google Ads for search intent artworks and prints
- Retargeting for gallery and website visitors
Results
- Online sales: Groeiend
- People reached: 500K+
- New audience: Online kopers
Channels & Tools
Meta Advertising, Google Ads, Databox, Google Analytics, Google Tag Manager
Visit website: NewHouse Gallery