Pig & Hen — From Amsterdam studio to 5 countries
Vertical: Fashion & Sieraden | Services: Meta Advertising, Google Ads
Description
Pig&Hen makes rugged bracelets from real ship rope, inspired by the Netherlands' maritime history. The brand started in 2013 with offline retail and launched the webshop a year later.
Since late 2015, we've been helping with online marketing. By tripling online revenue two years in a row, offline retail sales also increased significantly. A new checkout delivered 26% more conversions.
Pig&Hen is now a textbook example of successful e-commerce with international presence in Belgium, Germany, France, and the UK.
Goals
- Position webshop as substantial revenue source
- Find best advertising channels for male audience
- Achieve international expansion
Approach
- E-commerce funnel analysis and checkout optimization
- Audience testing per country (NL, BE, DE, FR, UK)
- Content A/B testing for male audience
- Hotjar and Analytics for user behavior analysis
Results
- Revenue growth in 3 years: 792%
- Countries active: 5
- Conversion rate: +26%
Channels & Tools
Meta Advertising, Google Ads, Google Analytics, Google Tag Manager, Hotjar