Qisum — Exclusive music platform for Dutch artists
Vertical: Entertainment | Services: Meta Advertising, TikTok Advertising, Google Ads
Description
Qisum celebrates Dutch music culture by putting artists center stage. The platform offers exclusive content from the best Dutch artists, from Lee Towers to Davina Michelle and Armin van Buuren.
Since November 2023, we've been working together to reach the right audience and increase subscriber numbers. By testing extensively per artist and genre, we continuously learn what drives the audience.
Reach has grown to over 1 million people and traffic has tripled. Dashboards provide clear insight into which campaigns perform best.
Goals
- Attract the right music lovers to the platform
- Increase brand awareness with a broad audience
- Structurally improve subscriber numbers
Approach
- Cross-channel campaigns on META, TikTok, and Google
- Content testing per artist and music genre
- Optimized subscriber funnel
- Real-time dashboards for campaign insights
Results
- People reached: 1M+
- Subscribers: Groeiend
- Traffic growth: 300%
Channels & Tools
Meta Advertising, TikTok Advertising, Google Ads, Databox, Google Analytics, Google Tag Manager