The Boyscouts — Niche jewelry brand with loyal customer base
Vertical: Fashion & Sieraden | Services: Meta Advertising
Description
The Boyscouts is a Rotterdam jewelry brand that does things differently. No fleeting trends, but products that stand the test of time. Jewelry as a trophy - something to always be proud of.
This distinctive vision requires a unique approach. The style isn't for everyone, making finding the right audience essential. After a first purchase, customers almost always come back.
We found the ideal niche audience through targeted social advertising, leading to high customer retention and growing online revenue.
Goals
- Find the right niche audience for a distinctive brand
- Stimulate first purchases via social advertising
- Strengthen customer retention
Approach
- Audience testing for niche market
- Social advertising focused on brand awareness and traffic
- Content strategy aligned with the distinctive brand identity
- Analyzed and improved website conversion
Results
- Customer retention: Sterk
- Audience found: Niche
- Online revenue: Groei
Channels & Tools
Meta Advertising, Google Analytics, Google Tag Manager